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An Intel (INTC) exec says Apple (AAPL) threatened to end its relationship with the company...

An Intel (INTC) exec says Apple (AAPL) threatened to end its relationship with the company because Intel's chips are too power hungry. Though Intel thinks its ultrabook platform and other initiatives will keep Apple happy, the remark shows how obsessed Apple is with power draw, and suggests it will give ARM-based (ARMH) PC chips a close look when they arrive next year.
Comments (6)
  • einzling44
    , contributor
    Comments (530) | Send Message
     
    When Intel says they will have competitive power sipping mobile chips before the time ARM will have even samples of ANY PC chips at all, I believe that. Come on, Intel engineers can do that. Why would Apple "threaten" Intel, the key to its success? My take is ARM based PC chips will be a case of DOA...
    11 Aug 2011, 08:54 PM Reply Like
  • cattman
    , contributor
    Comments (4) | Send Message
     
    Intel chips are generic solutions for a one size fits all PC market and are to power consumption what Microsoft is to inaccessible bloatware. Intel doesn't have a culture of low power consumer device design. ARM does bespoke design of optimised for purpose point products, it isn't a manufacturer. ARM's approach HAS to be a better lower power solution for volume consumer devices with very controlled feature set which means CPU and ASIC design can be optimal and integrated with the closely defined functionality of iFads - whereas Intel CPUs for PCs can't. Yet. Given the PC is no longer the volume consumer computer I imagine Intel will change direction. Brian Catt

     

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    23 Aug 2011, 01:40 PM Reply Like
  • bgold1955
    , contributor
    Comments (1935) | Send Message
     
    Thanks Cat... Good information/explanation.
    3 Oct 2012, 07:15 PM Reply Like
  • einzling44
    , contributor
    Comments (530) | Send Message
     
    Now that NVDA has an interesting price tag INTC should buy them. Graphics are getting increased attention and Tegra could become attractive for Apple when Intels production prowess makes it cheaper. Furthermore AAPL could finally step away from Samsung in the process.
    24 Aug 2011, 12:48 PM Reply Like
  • Stockgal87
    , contributor
    Comments (355) | Send Message
     
    I find this pretty unlikely. Apple wouldn't want to make all Mac software obsolete by switching to ARM. But Intel seems pretty clueless about where things are going, maybe they should listen to what Apple has to say.

     

    And why would Apple be happy about Ultrabooks? Apple invented the Ultrabook format with the Mabook Air and after it was a big success for a couple of years, Intel ripped the design off and packaged it to sell to x86 venders. Yeah, thanks a lot Intel :) Now there a bunch of ultra books advertising that they are just as good as the MacBook Air. They still aren't selling like a MacBook Air, though. Funny how that is...

     

    Really, Intel should consider making an ARM compatible chip. Their desktop products are in a secular decline that isn't going to come back. And they missed the boat on mobile chips, and aren't going to get the whole industry to switch to their incompatible chip.

     

    Seriously, if Microsoft ported to Arm, as slow to do anything as they are, shouldn't that ring a few bells at Intel? Helllooo? Guys, it's over, make an ARM chip already.
    5 Oct 2012, 12:43 AM Reply Like
  • Cincinnatus
    , contributor
    Comments (3336) | Send Message
     
    You have no idea what you're talking about. The desktop pc market isn't in secular decline, but it's long been taken over in growth by laptops/notebooks which Intel owns the market in.

     

    http://bit.ly/SMTENJ

     

    In fact it's Apple's switch to Intel that led to the growth in their pc sales that now has them third behind HP and Dell.

     

    Intel made an ARM chip, but they sold that off years ago to Marvell. They still have the license, but there's zero chance they'd be foolish enough to go back to ARM. Haswell and associated SoC designs at 22nm are going to best any of the ARM processors out there. The Medfield SoC on 32nm is already besting them.
    http://engt.co/OGD9qW
    5 Oct 2012, 01:45 AM Reply Like
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