Don't buy rumors J.C. Penney (JCP -10.6%) may have a buyer, or a savior CEO will be brought in,...

|About: J.C. Penney Company Inc. (JCP)|By:, SA News Editor

Don't buy rumors J.C. Penney (JCP -10.6%) may have a buyer, or a savior CEO will be brought in, writes Jeff Matthews. Steven Roth sold not because he was in trouble, not because of a margin call, but because he wanted to sell. Roth's as tied in as they get and he's on the board - would he be unloading his stake if he had an idea something game-changing was imminent?