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The Macy's vs. Martha Stewart Living Omnimedia and J.C. Penney trial continues without any clear...

The Macy's vs. Martha Stewart Living Omnimedia and J.C. Penney trial continues without any clear winner in sight yet. In a nutshell: 1) Macy's (M) CEO Terry Lundgren became enraged over a plan to place Martha Stewart shops inside of J.C. Penney stores in what his firm calls a breach of contract. 2) Martha Stewart is flabbergasted Lundgren hung up on her. 3) Naturally, JCP CEO Ron Johnson thought he had them both outsmarted. After the dust settles, retail analysts think MSO will suffer the most with its brand tarnished.
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Comments (10)
  • Joseph Poma
    , contributor
    Comments (437) | Send Message
    Analysts have it all wrong. I'm not saying I know the female mind because let's face it no one does, BUT, the Martha Stewart brand isn't going to be tarnished. Look at the brand after the woman whose name titles the brand was placed under house arrest. Come on folks, the average woman doesn't care about the legal battles of JCP vs. M. Buying opportunity in MSO IMHO.
    6 Mar 2013, 09:54 AM Reply Like
  • JohnKyler5280
    , contributor
    Comments (2) | Send Message
    I agree... Nobody can truly know the female mind. Besides that, I also agree with your thoughts in regard to the lawsuit and its aftermath. Stewart's company doesn't just bring her big bucks, but an enormous sense of pride as well. She will do anything she can in order to keep herself afloat (for example; her comeback campaign of 2005 lead to profitability within 3 years of her 2004 adventures). What will happen in the immediate time to come? Nobody knows. But I think that there is an opportunity to make some capital off of Stewart's mess... Again.
    6 Mar 2013, 10:16 AM Reply Like
  • LibertyCampaign
    , contributor
    Comments (506) | Send Message
    I don't quite understand what all the Martha Stewart hype is all about. If two of our biggest retail giants need her to survive that is pretty sad. They should be focused on strengthening their own brand names, and making them an attractive and affordable choice. I'm not willing to pay a 4% premium to have Martha Stewart's name on the package.
    6 Mar 2013, 10:25 AM Reply Like
  • Meridianfinancial
    , contributor
    Comment (1) | Send Message
    When this fight started the facts are that Macy's has an exclusive on certain of MS products, not ALL of MS products. Do you really think MS would have entered into the JCP contract without knowing what their legal obligations to Macy's were? Maybe MS went out on a limb but I doubt it. MS has already stated they are manufacturing different products for JCP. Terry Lundgren is being a baby. Boo hoo get over it this is business this is competition. Find someone else to have an exclusive with.Llots of designers out there. Do something new and fresh. MS is great but definitely not new and fresh. JCP should win this case but that doesn't mean it will.
    6 Mar 2013, 11:03 AM Reply Like
  • Topcat
    , contributor
    Comments (435) | Send Message
    Yes, but come on. MS claims the contract with Macys is not violated since JCP is not selling the MS branded products, rather, the MS "store within a store" inside JCP is selling. Give me a break; that kind of unethical thinking is how she wound up in jail last time.
    6 Mar 2013, 12:13 PM Reply Like
  • JohnKyler5280
    , contributor
    Comments (2) | Send Message
    That's exactly right. It's like someone cheating on their spouse, and defending themselves by saying, "I'm not doing the same things with them as I do with you." Regardless of "how far they go" with that third party, it's unethical. That being said, despite claiming that it's a "store within a store," MS products are still being sold at JCP - a direct competitor of Macy's.
    6 Mar 2013, 01:20 PM Reply Like
  • LibertyCampaign
    , contributor
    Comments (506) | Send Message
    I would assume that MS's lawyers dissected Macy's contract, before they made a deal with JCP. Stockholder are extremely antsy over the final results of this case. If JCP is in the clear, and they are allowed to open that cargo crate full of Martha Stewart made in China crap then maybe their stock will get a little relief...might tick up a buck or two...there is just too many rumors going around, and no one at the top to address these concerns. The same happened to Facebook. It just took a little confirmation from the Zuck to save the stock. RJ is not the man to save JCP, and they better learn that fast if they want to recover.
    6 Mar 2013, 07:53 PM Reply Like
  • Heinz Doofenshmirtz
    , contributor
    Comments (273) | Send Message
    "There is no such thing as bad publicity."


    I wonder if this will drive curiosity traffic to the JCP Martha Stewart stores when it opens in a few months.


    How many of you were thinking about Martha Stewart before this circus?
    6 Mar 2013, 11:28 AM Reply Like
  • Gh0st
    , contributor
    Comments (16) | Send Message
    LOL@ Meridianfinancial... I guess your clients are long on JCP?


    Maybe you don't understand what and why "Exclusivity Clauses" exists?! Macy's took a gamble on MS after her tax incarceration.
    Macy's helped re-brand her image, Macy's sponsored her shows, they featured Martha in their star studded ads year after year. Would a company not want to protect this type of investment in MSO with an Exclusivity Clause?
    And she wonders why Terry Lundgren hung up on her when she informed him about MSO's decision to open up specialty shops across America in JCP.... a major competitor... REALLY!


    RJ has made one flawed move after another concerning JCP! RJ's emails even depict that he was gloatingly gambling that Terry would make an irrational decision regarding MSO. This case looks very strong for Macy's.
    6 Mar 2013, 06:18 PM Reply Like
    , contributor
    Comments (45) | Send Message
    Look at Martha's home stuff on Macy's site. Most items are reviewed poorly. 1 to 2 stars out of 5.


    She isn't worth this.
    7 Mar 2013, 05:25 AM Reply Like
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