Green Mountain Coffee Roasters (GMCR) reaches a deal with Unilever to offer Lipton hot and ice...

Green Mountain Coffee Roasters (GMCR) reaches a deal with Unilever to offer Lipton hot and ice teas through its Keurig brewing system. GMCR +2.1% premarket. (Previous: Showtime for GMCR)

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Comments (2)
  • patb2324
    , contributor
    Comments (95) | Send Message
    This is a good thing for tea drinkers who generally brew 1 cup or so during a days time vs. coffee drinker who consume in larger qty's. where price can get to be a factor. This is a new thing for Lipton who has been around since Noah and dosen't have a new age image. This is taking "old school" modern in their case. Tea drinkers are a steady portion of the market for sure, but I'm looking more to the expansion of coffee offerings where I think the market really focuses. The Keurig machines are a great way to make coffee, but the price of the K-cups needs to come down for the machines to reach their fuller potentials. If the amount of K-cups going through the machines out in public increases (due to greater K-cup availability because of better pricing) GMCR will really realize their potential. I love the Keurig machine, and the K-cup system but I don't like toe price of the coffee itself. GMCR will get the specialty markets in teas and the like but they can really make "hay" in the coffee markets if the can achieve price breakthroughs.
    7 Mar 2013, 10:47 AM Reply Like
  • benitus
    , contributor
    Comments (3292) | Send Message
    It's about time GMCR got serious with the potentially-explosive market. Tea drinkers will celebrate if new offerings arise from this tie-up with Lipton but the price of the K-cups won't come down because Lipton isn't going to offer cheap teas for such costly convenience. For the ignorant, you'll be amazed at how costly great tea can be. I was shocked when I was at Colombo airport many years ago (before their now-concluded civil war) and saw how costly the exotic teas were. The convenience provided by the K-cups may allow even the cheapskate tea-drinker (like me) to try out these exotic teas because few except the wealthy can afford them if purchased by the box. I know I would, since I can't bring myself to indulge in exotic teas by the box, so now, I can actually get to sample and enjoy them by the K-cup after K-cup.
    7 Mar 2013, 12:03 PM Reply Like
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