Tablet Web traffic has eclipsed smartphone Web traffic, says Adobe (ADBE), which is making...

Tablet Web traffic has eclipsed smartphone Web traffic, says Adobe (ADBE), which is making mobile a big part of its online ad tech push. With tablet growth rates still well above smartphone growth rates, expect this gap to widen. The gap is a mixed blessing for Google (GOOG): with the iPad's share of tablet traffic much higher than the iPhone's share of smartphone traffic, Google's iPad search revenue-sharing payments to Apple are bound to be steep. But tablet ad prices are higher thanks to superior conversion rates, and could soon approach PC levels.

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Comments (7)
  • Herr Hansa
    , contributor
    Comments (3130) | Send Message
    One of the more interesting aspects noted in that ZDNet article is time spent on each device. Navigating with fingers is not often as quick as using a mouse or cursor, because many websites are not that touch friendly in design. I think the difference with smartphones is that the smaller screen usually limits the amount of time the average users spends on a website; still have not found confirmation, but my guess is that smartphone users follow less links.


    As the world moves to smartphones, it will become the main internet access point for many users, especially in the developing world. Low cost tablets could also gain traction where laptops or desktops are less common outside of business use. Tablets have just large enough a screen to easily read, navigate, and use often.


    Looking far ahead, if tablets become more wide spread, beyond the more affluent people in a population, then smartphones may stop growing in physical sizes. If internet access is easily accessible on a tablet, then smartphones could move towards smaller form factors once again. Dynamic websites that adjust for screen sizes are just now gaining traction amongst web developers, and that could shape future usage and buying trends.
    9 Mar 2013, 07:25 PM Reply Like
  • bgold1955
    , contributor
    Comments (2351) | Send Message
    Giddy up! Long AAPL. Wonder if the tide is changing?
    9 Mar 2013, 08:34 PM Reply Like
  • XRTrader
    , contributor
    Comments (730) | Send Message
    Did someone just imply something positive about AAPL and negative about GOOG in the same market current?!?!


    GOOG is going to $1000!
    No, $1200!
    No, no....GOOG is going to $1500!


    And, I won't touch AAPL unless its less than $360. That's what the chart and other astrological signs tell me!


    9 Mar 2013, 11:59 PM Reply Like
  • Jack Staub
    , contributor
    Comments (94) | Send Message
    This statistic is shocking -- who would have guessed tablet traffic would have so quickly surpassed smart phone traffic!?


    But given that the iPad is the most popular tablet, this has to be encoraging news for Apple. They have 250 million customers spending an increasing amount of time on their iPads, looking to buy of 'stuff'. That's one hell of a toll bridge!
    10 Mar 2013, 08:25 AM Reply Like
  • Herr Hansa
    , contributor
    Comments (3130) | Send Message
    Unless Apple starts charging for future iOS upgrades, or turns Safari updates into a pay-to-get app, Apple is not monetizing internet usage of iPad owners. In fact only the carriers are monetizing that, through the 3G iPads. The carriers own the "toll bridge" to the internet on tablets, and always will as long as tablet browsers are free.
    10 Mar 2013, 01:28 PM Reply Like
  • lichan
    , contributor
    Comments (39) | Send Message
    And this is precisely why Apple needs to come out with a larger phone - a cross between an Ipad mini and the phone. Our use of the mobile devices are evolving.
    10 Mar 2013, 09:34 AM Reply Like
  • Jack Staub
    , contributor
    Comments (94) | Send Message
    From a hardware perspective the iPad Mini with a cellular data plan is fully functional 3G/LTE phone. It's only the iPhone user interface that's been disabled (probably by agreement with the cell phone networks in exchange for the lower monthly rates). But there are apps that that allow you to use any iPad as a phone -- no phone plan required.


    So Apple already has a large form factor phone and they're selling millions. Once again Apple has been ahead of the formfactor changes, not behind it. But they've done this in such a way to minimimize canibalization of existing product lines and maximize profit -- not because they lack imagination.
    10 Mar 2013, 11:21 AM Reply Like
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