Google (GOOG) remains persona non grata on Facebook's (FB) FBX ad exchange, which delivers ads to users based on browsing activity. Facebook, which just stepped up its challenge to Google's display ad lead by purchasing Microsoft's Atlas platform, has granted AOL (previous), Adobe (ADBE), and other online ad players access, but DoubleClick Bid Manager, used by dozens of top ad buyers, isn't so lucky. However, AdWeek reports Facebook and Google continue to talk, and the former simply wants to "keep Google from comparing the quality of its inventory" with Facebook's.
Google (GOOG) remains persona non grata on Facebook's (FB) FBX ad exchange, which delivers ads...
From other sites
Video at CNBC.com (Jan 29, 2016)
Video at CNBC.com (Oct 8, 2015)
Video at CNBC.com (Sep 29, 2015)
Video at CNBC.com (Sep 22, 2015)
Video at CNBC.com (Sep 11, 2015)
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs