Seeking Alpha

Google (GOOG) remains persona non grata on Facebook's (FB) FBX ad exchange, which delivers ads...

Google (GOOG) remains persona non grata on Facebook's (FB) FBX ad exchange, which delivers ads to users based on browsing activity. Facebook, which just stepped up its challenge to Google's display ad lead by purchasing Microsoft's Atlas platform, has granted AOL (previous), Adobe (ADBE), and other online ad players access, but DoubleClick Bid Manager, used by dozens of top ad buyers, isn't so lucky. However, AdWeek reports Facebook and Google continue to talk, and the former simply wants to "keep Google from comparing the quality of its inventory" with Facebook's.
Comments (0)
Be the first to comment
DJIA (DIA) S&P 500 (SPY)
ETF Tools
Find the right ETFs for your portfolio:
Seeking Alpha's new ETF Hub
ETF Investment Guide:
Table of Contents | One Page Summary
Read about different ETF Asset Classes:
ETF Selector

Next headline on your portfolio:

|