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Starbucks (SBUX) continues to increase its investment in locally-sourced coffee beans in China...

Starbucks (SBUX) continues to increase its investment in locally-sourced coffee beans in China as it sees forecasts for coffee consumption for the region continue to move higher. The market for packaged coffee products is estimated to be set to rise 75% to 16B yuan ($2.5B) by 2017 which fall in line with the company's plans for 1,500 stores by 2015. Early response to American phenomenon Starbucks in lower-tier Chinese cities has been stronger than expected.
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  • jpmj4847
    , contributor
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    A big plus in a region that is a hard sell. Any upward movement is just lagniappe in my opinion. Management has a good game plane and moving in very positive ways such as in location, flavor, and all the while keeping their eyes on that other coffee co. Both are doing their homework, abroad and at home. I got in at a good point with SBUX and will remain long with a keen eye on Green Mountian.jpmj4847
    12 Mar 2013, 01:02 AM Reply Like
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