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Crunching the Disney-Star Wars numbers: Disney's (DIS -1.6%) purchase of Lucasfilm wasn't cheap,...

Crunching the Disney-Star Wars numbers: Disney's (DIS -1.6%) purchase of Lucasfilm wasn't cheap, but it could also pay for itself quicker than early estimates. The last three Star Wars movies brought home $2.5B - a mark which seems easily attainable by the upcoming three with higher ticket prices, IMAX, 3-D, and the Disney marketing machine all working in the favor of a revenue bonanza. Also in the mix: 1) Stand-alone Star Wars movies. 2) Live-action TV series. 3) Gaming revenue opportunities. 4) New initiatives tied to Star Wars branching out to Disney theme parks and merchandising.
Comments (2)
  • disney should re issue lucas' battle of britain.

     

    fix the difficulty of the game and monetise all that ww II gun camera footage.

     

    there's more than enough footage of all kinds to make a couple of movies and tv series.
    12 Mar 2013, 02:50 PM Reply Like
  • How about adding new star wars cartoons to the disney network?
    12 Mar 2013, 03:13 PM Reply Like
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