Crunching the Disney-Star Wars numbers: Disney's (DIS -1.6%) purchase of Lucasfilm wasn't cheap,...
Crunching the Disney-Star Wars numbers: Disney's (DIS -1.6%) purchase of Lucasfilm wasn't cheap, but it could also pay for itself quicker than early estimates. The last three Star Wars movies brought home $2.5B - a mark which seems easily attainable by the upcoming three with higher ticket prices, IMAX, 3-D, and the Disney marketing machine all working in the favor of a revenue bonanza. Also in the mix: 1) Stand-alone Star Wars movies. 2) Live-action TV series. 3) Gaming revenue opportunities. 4) New initiatives tied to Star Wars branching out to Disney theme parks and merchandising.
From other sites
at MarketRealist.com (Mar 20, 2015)
at CNBC.com (Mar 13, 2015)
at CNBC.com (Mar 12, 2015)
at Benzinga.com (Feb 27, 2015)
at Benzinga.com (Feb 20, 2015)
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