Toyota (TM) plans to launch the first global advertising campaign for its Lexus brand in May as...

|About: Toyota Motor Corporation (TM)|By:, SA News Editor

Toyota (TM) plans to launch the first global advertising campaign for its Lexus brand in May as it looks to gain ground on rivals (BMW, Audi, and Mercedes) that are outselling it by a wide margin. The company's marketing department is considering going with the silent treatment - leaving music, images, and text to sell the Lexus brand.