Amazon (AMZN) makes so much money off of its Prime customers it could drop the $79 annual fee and still come out way ahead. Though the company has no pressing reason to cut into the Prime program with it accounting for close to a third of the firm's operating profit, it's a lever which should strike some fear into retailers such as Target (TGT) and Wal-Mart (WMT).
Amazon (AMZN) makes so much money off of its Prime customers it could drop the $79 annual fee...
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