The U.S. version of Samsung's (SSNLF.PK) Galaxy S IV will use a quad-core Qualcomm (QCOM)...

The U.S. version of Samsung's (SSNLF.PK) Galaxy S IV will use a quad-core Qualcomm (QCOM) processor, while international versions will use Samsung's Exynos Octa, Bloomberg reports. The S IV also said to include eye-tracking tech , but it won't support automatic scrolling (as was previously reported) just yet. Other details about the phone, which will be unveiled tomorrow, are in-line with past reports. Separately, the WSJ observes Samsung spent $401M in 2012 on phone advertising in the U.S. (per Kantar Media), more than Apple's (AAPL) $333M.

Comments (4)
  • madbcolumbus
    , contributor
    Comments (171) | Send Message
    hate to say it but samsung's advertisement seemed to work wonders against apple's. it use to be that apple had great commercials but now they highlight features that doesn't really matter IMO.
    13 Mar 2013, 10:52 AM Reply Like
  • Sam Liu
    , contributor
    Comments (3711) | Send Message
    iOS got boring
    13 Mar 2013, 10:56 AM Reply Like
  • flumeride
    , contributor
    Comments (469) | Send Message
    Why are they using different processors for US vs International?
    13 Mar 2013, 12:59 PM Reply Like
  • XRTrader
    , contributor
    Comments (713) | Send Message
    It is an interesting note that Samsung spent more on advertising. AAPL use to outspend everyone on advertising.


    And, now they have tons and tons and oodles of cash. 333 million annual ad budget? Is that even possible? This is a company that generates $300 million in cash flow in approx 3 days!


    Maybe that's why so much cash is piling up....they're not being aggressive enough with it (advertising, divy, R&D, acquisitions)...
    13 Mar 2013, 03:48 PM Reply Like
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