Heard during J.C. Penney's (JCP) talk at the BofA Consumer & Retail Conference: 1)...

|About: J.C. Penney Company Inc. (JCP)|By:, SA News Editor

Heard during J.C. Penney's (JCP) talk at the BofA Consumer & Retail Conference: 1) Self-funding seem to be in the playbook as the company says it aims to take non-core assets and use them as a source of cash. 2) "Lots of opportunities" on the expense side. 3) A bit of a brain teaser after CFO Ken Hannah discloses 30% of store employee hours is "non-selling" hours. 4) On attracting core customers who fled JCP,  expect more "gifts"  and an adjustment to the retailer's assortment. 5) Mistakes are admitted - but tactics are adapting for the "multi-year" journey. JCP +3.6% on the prospect of selling assets and the lack of any bombshell. (webcast), slides)