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Crowdsourcing goes Hollywood: Writer-director Rob Thomas successfully raises $2.7M and counting...

Crowdsourcing goes Hollywood: Writer-director Rob Thomas successfully raises $2.7M and counting in a Kickstarter campaign that just launched yesterday after his movie was stalled by execs at Warner Bros TWX. Due to the successful grassroots-level raise of funds, the movie Veronica Mars will move to pre-production and be shot over the summer - by insider accounts a first for the industry. The read-through could be interesting for studios (LGF, DIS, VIA, CMCSA, SNE) as they test new ways to gauge market reaction before making large investments into projects.
Comments (2)
  • is exactly what this article is about. Before going crazy on a multi million dollar project, be sure there is audience support. I invite any production group & investors whom are in need to gauge their project, posted it on & see what attention & support it can garner. Any production with a flop, had it gauge the audience first & garner a support basis, could had avoided and/or corrected the situation before losing the money. is similar to Comic Con to gauge a project, yet, it is 24/7 live & before a production gets started. A production does not have to wait for conventions, screenings and other media sources after post production to get the immediate audience response. By then, it is too late, the money is spent and a lost investment.
    14 Mar 2013, 03:20 PM Reply Like
  • People should not under-estimate the use of crowd sourcing sites like kickstarter this is liberating talent to influence what creative ventures get made !
    15 Mar 2013, 05:42 AM Reply Like
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