Crowdsourcing goes Hollywood: Writer-director Rob Thomas successfully raises $2.7M and counting...

|By:, SA News Editor

Crowdsourcing goes Hollywood: Writer-director Rob Thomas successfully raises $2.7M and counting in a Kickstarter campaign that just launched yesterday after his movie was stalled by execs at Warner Bros TWX. Due to the successful grassroots-level raise of funds, the movie Veronica Mars will move to pre-production and be shot over the summer - by insider accounts a first for the industry. The read-through could be interesting for studios (LGF, DIS, VIA, CMCSA, SNE) as they test new ways to gauge market reaction before making large investments into projects.