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Crowdsourcing goes Hollywood: Writer-director Rob Thomas successfully raises $2.7M and counting...

Crowdsourcing goes Hollywood: Writer-director Rob Thomas successfully raises $2.7M and counting in a Kickstarter campaign that just launched yesterday after his movie was stalled by execs at Warner Bros TWX. Due to the successful grassroots-level raise of funds, the movie Veronica Mars will move to pre-production and be shot over the summer - by insider accounts a first for the industry. The read-through could be interesting for studios (LGF, DIS, VIA, CMCSA, SNE) as they test new ways to gauge market reaction before making large investments into projects.
Comments (4)
  • Topgunme
    , contributor
    Comments (20) | Send Message
 is exactly what this article is about. Before going crazy on a multi million dollar project, be sure there is audience support. I invite any production group & investors whom are in need to gauge their project, posted it on & see what attention & support it can garner. Any production with a flop, had it gauge the audience first & garner a support basis, could had avoided and/or corrected the situation before losing the money. is similar to Comic Con to gauge a project, yet, it is 24/7 live & before a production gets started. A production does not have to wait for conventions, screenings and other media sources after post production to get the immediate audience response. By then, it is too late, the money is spent and a lost investment.
    14 Mar 2013, 03:20 PM Reply Like
  • altaire4
    , contributor
    Comments (107) | Send Message
    People should not under-estimate the use of crowd sourcing sites like kickstarter this is liberating talent to influence what creative ventures get made !
    15 Mar 2013, 05:42 AM Reply Like
  • Topgunme
    , contributor
    Comments (20) | Send Message
    That is exactly true. But before going to Kickstarter & its affiliates, the social media analytics need to be done. Yes, Kickstarter & such is more about passion than ROI, yet, with data mining, a project can be gauged for probability of success. Even donors want to be a winning project, not the "just ran". Fan bragging rights is paramount to the donor. For investors, the focus is ROI, yet, the goal is the same, a winning project. Thus, no matter the money source, there are the three questions; "How much in, out & when?" that need answers. I just attended "Next TV Summit, Santa Monica, 2014" & social measurement is a major component to rise probability of success. That is where comes in with social media analytics through data mining.
    27 Jun, 07:34 AM Reply Like
  • Topgunme
    , contributor
    Comments (20) | Send Message
    In direct response to "Writer-director Rob Thomas successfully raises $2.7M", this is proof how the majors are out of touch with social media & the power of a following to raise money independently. The great part, WB now has no lines to tell Rob Thomas how to do his project. When completed to the director's cut & WB rejects it, Rob Thomas is free to market anywhere. As stated prior, his fans have earned their bragging rights. Kudos to the fans to speak up with their own money & support of Rob Thomas.
    27 Jun, 07:44 AM Reply Like
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