Redbox Instant (CSTR, VZ) has finally launched. The service, initially slated to go live in Q4 '12, offers access to 4.6K titles and 4 Redbox DVD rentals for $8/month. Another 4K movies are available for renting/purchasing. Original programming might be offered at some point, but CEO Shawn Strickland considers speculation on this front "really premature." For the time being, Instant's content library is much smaller than Netflix's (NFLX), and so is the breadth of its hardware ecosystem - will the Redbox DVDs be enough to get Netflix subs to defect?