Flurry Analytics claims U.S. ad inventory for mobile apps has grown at such a rapid pace that...


Flurry Analytics claims U.S. ad inventory for mobile apps has grown at such a rapid pace that its value could match the value of all U.S. display ad spending in 2011. This is unlikely, since much mobile inventory goes unsold, but it does demonstrate the growth potential of the mobile market for ad companies such as GOOG, VELT, and MOTR.
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