JMP launches coverage on the Internet sector with a bullish bias. Google (GOOG), Priceline (PCLN), AOL, eBay (EBAY), and Zillow (Z) have been started at Outperform, while Amazon (AMZN), Facebook (FB), and Expedia (EXPE) have been started at Market Perform. FB +0.8%. GOOG +0.5%. Z +1.3%. EBAY +1.5% with the help of Cantor's upgrade.