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A new PlayBook is on BlackBerry's (BBRY) roadmap, product management chief Mike Al Mefieh tells...

A new PlayBook is on BlackBerry's (BBRY) roadmap, product management chief Mike Al Mefieh tells Emirates 24|7 - Thorsten Heins recently downplayed the likelihood of a new BlackBerry tablet over the near-term. Al Mefieh states the PlayBook launch will be on top of the 6 BB10 devices BlackBerry has said it would release this year. Sources attending a BlackBerry user forum tell the site (take this with a grain of salt) a BB10 tablet could be ready by the end of Q2, and that the device will likely be a 10" model.
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Comments (20)
  • WATERLOO JOE
    , contributor
    Comments (396) | Send Message
     
    I was at the beginning of February by a very reliable connection @Blackberry (headquarters) that this was in the pipes along with 6 total new devices. Her i link for you to read

     

    http://bit.ly/146lVsT
    19 Mar 2013, 05:50 PM Reply Like
  • bbryuser
    , contributor
    Comments (427) | Send Message
     
    update from W Palm Beach City Place Verizon....went intoday..spoke to a Rep...so far two pre orders...rep says bbry not very popular down here. I also asked had he been trained NOPE....nor did he have samples so he wont know more until he gets samples which wont happen until they actually can sell.
    I quess a lot of folks are more focused on tourist stuff ie sun and surf and thus would buy product elsewhere however there are businesses down here....so will have to wait and see Rep didn't seem very interested in bbry however store did have notice on door about resale of used products other brands and a discount on a competitor to bbry I also asked the rep if he knew about the Hub and other features NOPE but doesn't have samples to try out yet. zzzzzzz. I am bbry long maybe the reps at T mobile I think I saw an outlet in Boca Raton as we checked out their beach are more peppy
    21 Mar 2013, 12:55 PM Reply Like
  • Herr Hansa
    , contributor
    Comments (3080) | Send Message
     
    No surprise at all in these plans. The important thing will be for any new tablet from BlackBerry to be price competitive.
    19 Mar 2013, 06:19 PM Reply Like
  • Michael Bryant
    , contributor
    Comments (5582) | Send Message
     
    I'm surprised they are going to release a new tablet. Wasn't (BBRY)'s first Playbook a failure. What makes you think this won't be?

     

    I hope it won't be a failure. Own (BBRY). But hope is not a winning strategy.
    19 Mar 2013, 09:53 PM Reply Like
  • Herr Hansa
    , contributor
    Comments (3080) | Send Message
     
    I think BlackBerry learned a few things from the PlayBook launch. First was not to announce the product long before it is ready for sale. Second is to deliver with a full set of features that end users expect. Third is to offer compelling features at a competitive price level.

     

    If they want to make any impact in mobile, then they must have a tablet offering. They could easily license out BB10 to get a tablet on the market, but I expect the initial launch to be a BlackBerry Tablet. Quite likely they will only sell 1/10th the volume of tablets as they would with smartphones, but with every other company delivering a tablet they need to offer a tablet to their user base.
    19 Mar 2013, 10:03 PM Reply Like
  • rtmunro
    , contributor
    Comments (545) | Send Message
     
    HH: I think BlackBerry learned a few things from the PlayBook launch. First was not to announce the product long before it is ready for sale.
    RM: why did they not apply the lesson of the last playbook flop to the launch of their new mobile phones?

     

    HH: Second is to deliver with a full set of features that end users expect. Third is to offer compelling features at a competitive price level.

     

    RM: That is day 1 of product launch 101. To infer they did not know this before the playbook flop is silly. The scary truth is that they KNEW all of this and thought they had nailed it. Hence my confidence that this time around will ultimately be no different. Some companies have a knack for launching products people clamor for. BBRY does not.

     

    lets just check back in 2 months. if I'm wrong I will happily admit it.
    20 Mar 2013, 12:41 PM Reply Like
  • Herr Hansa
    , contributor
    Comments (3080) | Send Message
     
    The contrast between the Playbook launch and the Z10 launch is that the Playbook was claimed to be available at a specific date, then failed to be available at that date. To follow that up, BlackBerry then promised software updates to activate full functionality, and then proceeded to miss those dates. BB10 devices had one possible delivery early on, which the CEO then pushed later, and met that new delivery date.

     

    Many of the heads behind the original Playbook are no longer at BlackBerry. Sure, the company could f it up again. Anything is possible. If you bet on the f-up, then you should be playing options. If you bet on a smooth product launch, then you may consider buying shares.

     

    Due to the still very high volume of options positions, I still do not recommend investing in BBRY. While I hold shares, I do not recommend investing in the company at this time. Hopefully that is clear.
    20 Mar 2013, 04:57 PM Reply Like
  • bbryuser
    , contributor
    Comments (427) | Send Message
     
    if bbry can keep rolling out successful products this will encourage the funds that have backed off from holding the company to wade back in and the more they wade in the higher the percentage of tsx this will represent as well as on US board. It will be interesting to see what spins are presented for the playbook as of course bbry has to offer it although I do recall reading somewhere that Heins did say no company made money on their tablets . so why was the mkt so fixated on bbry
    however it will be part of a full suite and if well thought out as I am sure it will be it will help bbry overall. sort of akin to well if you dont have colour TV where are you .......if you only sell b and w TVs that is. so it is part of a well thought out suite as bbry resurrects itself. Probably once the funds wade back in the stock will be less volatile as well. just a thought. Post Easter or Passover should be very interesting. by year end share prices I hope will be atleast 30 to 50 although anything up is good imo
    19 Mar 2013, 07:23 PM Reply Like
  • Crispin_in_Waterloo
    , contributor
    Comments (1187) | Send Message
     
    If they have a larger PB with the same docking and video output functions it should be useable for business (i.e. replacement of a laptop). If that is the case they should call it a "WorkBook"! :)

     

    I already use a 4G PB for work (note taking particularly) with a BT kb.

     

    It does not surprise me at all that there will be multiple launches of "hand phones' as they say here in Cambodia and if one or two are down-market it will increase the footprint dramatically.

     

    Re the pricing, the PB is by far the best value for money out there. Once the promised OS update is pushed through I hope it brings all the BB10 functions. It is already running QNX.

     

    Crispin in Waterloo but really in Phnom Penh
    19 Mar 2013, 07:48 PM Reply Like
  • gwynfryn
    , contributor
    Comments (4298) | Send Message
     
    Cris, larger as in 20" maybe? Then, maybe I'd be interested; with these tired old eyes, anything smaller is hard work! Besides, would a professional use tablet be any less portable, just because it's twice as long as the others? It would be a lot more usable, and set it apart from the competition (for a while at least; why do they all seem to feel they have to follow Apple's lead?)!
    20 Mar 2013, 10:28 AM Reply Like
  • tomskope
    , contributor
    Comments (29) | Send Message
     
    People that buy the new phones and get hooked on the new OS are very likely to also buy the $BBRY tablet, even if they're priced a little higher than the competition. It's worked that way for Apple.
    19 Mar 2013, 08:13 PM Reply Like
  • domprime
    , contributor
    Comments (107) | Send Message
     
    I would love to see what new innovation, other then OS they might be rolling out. Both Samsung and Apple have underperforming in there roll outs. I know about the ANX 's tie to the automobile industry. I wish I could know more about how that segment will be implemented, in practical terms. Im long BBRY.
    19 Mar 2013, 10:26 PM Reply Like
  • Mobile Software Developer
    , contributor
    Comments (24) | Send Message
     
    Great news. BB will continue to grow. This is very healthy competition
    for tablet market. Personally I love to buy BB tablet.
    19 Mar 2013, 10:57 PM Reply Like
  • KennBart
    , contributor
    Comments (5) | Send Message
     
    Kinda hope that they update the PlayBook OS too. I just bought one...
    20 Mar 2013, 12:17 AM Reply Like
  • Scal80
    , contributor
    Comments (40) | Send Message
     
    It's already been announced, older playbooks will be updated to BB10.
    20 Mar 2013, 03:56 AM Reply Like
  • chattyintrovert
    , contributor
    Comments (125) | Send Message
     
    Q10 is pulling me from Android... and if it is as good as I think it will be... a PlayBook would definitely be in my sights.
    20 Mar 2013, 04:57 AM Reply Like
  • Dmitry Kovalchuk
    , contributor
    Comments (297) | Send Message
     
    I have already bought a non LTE Playbook 64 GB with a huge discount. A really cool thing for 200 €.

     

    Once the BB 10 is available tha thing will rock even more
    20 Mar 2013, 05:59 AM Reply Like
  • gwynfryn
    , contributor
    Comments (4298) | Send Message
     
    Forget tablets: why not an ultrabook with a full sized keyboard (which most people still prefer to use for any serious amount of typing) with a folding screen to match (@20" diagonal, at a guess)? Not as high as a conventional screen, but, folded, it would be adequately portable, and given how good scrolling has become, has easily enough screen area for serious work, even CAD and the like.

     

    It would also be DIFFERENT! Am I the only guy who's teed off with all this "me too" ing?

     

    Oh, and I wouldn't care how "thin" it is, a pointless competition, if ever ever was one, in anything that spends most of its working time on a desktop...
    20 Mar 2013, 10:35 AM Reply Like
  • Dmitry Kovalchuk
    , contributor
    Comments (297) | Send Message
     
    I can leave my playbook behind a pillow. Something I cannot dow ith an ultrabook
    20 Mar 2013, 02:33 PM Reply Like
  • gwynfryn
    , contributor
    Comments (4298) | Send Message
     
    Very useful, no doubt, mik, but can you wedge your bedroom door with one?
    22 Mar 2013, 10:56 AM Reply Like
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