at Investor's Business Daily (Fri, 4:59PM)
"Lookalike Audiences" represents Facebook's (FB) latest stab at ad targeting: the social networking giant is now giving advertisers the option to target users who have traits similar to those of existing customers. The product complements Facebook's custom audience tool, which lets advertisers target existing customers who have already given them their contact info, and its fast-growing FBX Exchange, which delivers ads based on activity on other site.
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