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PepsiCo (PEP) unveils a new shape for 20-ounce bottles of Pepsi products as part of a broader...

PepsiCo (PEP) unveils a new shape for 20-ounce bottles of Pepsi products as part of a broader plan to update marketing and packaging materials for the brand. The company's overall beverage volume in the North America declined 4% last year and it has been losing market share in the Coke vs. Pepsi battle. PEP +1.8% premarket with buzz picking up on what Trian Fund Management's new investment might portend.
Comments (1)
  • To me, the new bottle looks "top heavy" and prone to being spilled.
    22 Mar 2013, 10:40 AM Reply Like
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