Will World of Warcraft fans go for a card game? Activision (ATVI +2%) is launching HearthStone:...

|About: Activision Blizzard, Inc (ATVI)|By:, SA News Editor

Will World of Warcraft fans go for a card game? Activision (ATVI +2%) is launching HearthStone: Heroes of Warcraft, a free-to-play title for the PC, Mac, and iPad that lets users build card decks around Warcraft character classes and compete online. A beta launches this summer, and a full launch is expected by year's end. Though Activision is growing its arsenal of mobile/casual titles, it has been less aggressive than Electronic Arts, arguing consoles are still its main priority. (PR)