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Wireless hardware distributor Brightstar was the company that placed an order for 1M BB10 (BBRY...

Wireless hardware distributor Brightstar was the company that placed an order for 1M BB10 (BBRY -3.6%) phones, Detwiler Fentor reports and AllThingsD confirms. Detwiler notes Verizon relies on Brightstar to handle "big-box retail and dealer agent channels," and thinks the order indicates Verizon is trying to mitigate inventory risk by having a distributor handle sales.
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Comments (30)
  • pvshah6542
    , contributor
    Comments (92) | Send Message
     
    So it wasn't Verizon as Jefferies analyst had predicted. So now imagine what an impact BBRY can have if Verizon needs to order a million plus Z10 handsets :) I am so excited for the new BB10 KEEP MOVING phones!
    25 Mar 2013, 02:18 PM Reply Like
  • Seppo Sahrakorpi
    , contributor
    Comments (2043) | Send Message
     
    Confused? It is Verizon, but using a middleman...
    25 Mar 2013, 02:29 PM Reply Like
  • IsMarkWright
    , contributor
    Comments (18) | Send Message
     
    It is quite apparent Brightstar is used by all major companies as a distributor for their phones around the world.
    25 Mar 2013, 02:46 PM Reply Like
  • Andreas Hopf
    , contributor
    Comments (10607) | Send Message
     
    "So now imagine what an impact BBRY can have if Verizon needs to order a million plus Z10 handsets :)"

     

    You did not understand what that actually means: Verizon does not know about Z10 sales and, instead of placing a direct order, enlists a go between, a middleman - Brightstar - to take the risk. In effect, Blackberry thus not even achieved a sell-in. Brightstar can, if sales do not go well, easily return unsold inventory and Verizon is not even in the picture.
    25 Mar 2013, 05:40 PM Reply Like
  • DIgitalMediaView
    , contributor
    Comments (668) | Send Message
     
    Returns policy is different for distributors vs. carriers, and distributors get the preferred terms? Seriously doubt it. This is an order for 1M units, the biggest in the history of BBRY, from a large customer that buys devices and manages their distribution into the retail channel. Period. To the extent that Brightstar "manages inventory risk" this is true for every handset it buys for every carrier with which it works. This whole bad is good, big is small, opposite day interpretation of the 1M unit order is truly ludicrous.
    25 Mar 2013, 07:06 PM Reply Like
  • gstanden
    , contributor
    Comments (503) | Send Message
     
    This is not good news. It shows carriers are offloading inventory risk to middlemen. Expect more downside to BBRY.
    25 Mar 2013, 02:28 PM Reply Like
  • Davidoff
    , contributor
    Comments (325) | Send Message
     
    When you don't believe in a product you don't order 1 million units, middlemen or not. Fear of not selling them is obviously not the reason of that covered order.
    25 Mar 2013, 02:35 PM Reply Like
  • IsMarkWright
    , contributor
    Comments (18) | Send Message
     
    Let me get this straight gstanden....you believe Brightstar made a one million order purchase from BB because they believed they couldn't move those phones through their retail chains? You are so OBVIOUSLY a short that that you should be ashamed of yourself for posting that kind of drivel in public.
    25 Mar 2013, 02:43 PM Reply Like
  • domprime
    , contributor
    Comments (147) | Send Message
     
    that's crazy gstanden.
    25 Mar 2013, 03:04 PM Reply Like
  • bbryuser
    , contributor
    Comments (427) | Send Message
     
    if thisis how the carriers do it they would do it as well for the other products to streamline things.
    as a side note I would be looking critically at how well telcos like A T and T are handling the launch and if not very well then giving preference on other rollouts of bb products to competitors who really do want to sell.
    The share price is still below the Goldman revision which means they see a profit...given current share price so why the sell off? I suppose it depends how long goldman thinks it will take to get to this level but it still is above current price point...and a profit is a profit so why I ask again the sell off?
    25 Mar 2013, 04:46 PM Reply Like
  • Guest Eh
    , contributor
    Comments (479) | Send Message
     
    This is good news. It shows carriers have optional supply sources from middlemen. Expect more upside to BBRY.
    25 Mar 2013, 02:30 PM Reply Like
  • Cochise54
    , contributor
    Comments (416) | Send Message
     
    NEWS FLASH -- 2013-03-25 - "ORLANDO — He's back — atop the world golf rankings. Tiger Woods, who has spent 623 weeks at No. 1 in the world, will return to the top spot for the first time in 29 months after his victory Monday in the Arnold Palmer Invitational at Bay Hill." Tiger was shunned almost as much as Blackberry, so there is hope for BB! But it will be a battle regaining market share.
    25 Mar 2013, 02:52 PM Reply Like
  • DIgitalMediaView
    , contributor
    Comments (668) | Send Message
     
    This desperate attempt by Detwiler (and ATD, who has really been in "I told you so" mode lately) to turn the 1M order story into a negative is laughable. Brightstar is Verizon's established strategic channel partner servicing independent distributors, but is a huge player in the space in its own right, "world’s largest specialized wireless distributor and a leading global services company, serving mobile device manufacturers, wireless operators and retailers, with a local presence on six continents." (http://bit.ly/13r3Nef) There's nothing in the set of facts we have to justify the pure speculation that this is all about Verizon's fear of inventory risk. Come on man!
    25 Mar 2013, 02:53 PM Reply Like
  • Fberke
    , contributor
    Comment (1) | Send Message
     
    I see nothing but upside for BB. There will be turmoil in the near future as the short sellers do everything they can to discredit the product but the fundamentals are there for the long term product. Numerous friends of mine are moving from IPhone to BB and love the platform,
    25 Mar 2013, 02:57 PM Reply Like
  • IanMan6
    , contributor
    Comments (7) | Send Message
     
    If it was 'offloading' to mitigate inventory risk, it wouldn't be a new order. It would have been a stock transfer between partners and we would have never heard about it. This is an order ABOVE what was anticipated, very positive news indeed.
    25 Mar 2013, 02:57 PM Reply Like
  • domprime
    , contributor
    Comments (147) | Send Message
     
    Thanks for the clarity on who the partner is. This has to really be bothering those connected to Apple and Google. There minion are being found out. Go Blackberry!
    25 Mar 2013, 03:10 PM Reply Like
  • allstar0088
    , contributor
    Comments (401) | Send Message
     
    Verizon has exclusive rights to the white Z10. I'm sure Verizon will milk that exclusivity for all its worth.
    25 Mar 2013, 03:24 PM Reply Like
  • bbryuser
    , contributor
    Comments (427) | Send Message
     
    good because someone has to show up A T and T and lackadaisical staff...because the question will then be if they are selling well and being promoted via Verizon with the white knight special...what is wrong at A T And T not that Verizon or T mobile would care...I hope they eat A T and T's lunch! And I would put A T and T further down the list re the Q distribution and other products to come if they cant be trusted to handle the responsibility of selling properly..why have a phone languish behind an At T shelf when it would be flying off the shelf elsewhere...time is money and there will be tears for missed sales opp At t was handed a golden opp did their salespeople understand and take advantage of it? They wont get another try this is too important to bbry. Btm of the list when we get around to answering our phones once we have distributed to those who do want to truly sell out product...YOu don't give someone a second chance to fumble the ball when there are others willing and able and thrilled to carry it for you and to improve their mkt share by the by.
    25 Mar 2013, 04:53 PM Reply Like
  • Loon-a-tick
    , contributor
    Comments (1809) | Send Message
     
    So what does BB make on a phone? They retail for 800$ so Brightstar paid what?...300 to 400$? Verizon will need to pay more than that to Brightstar for the associated risks....maybe 500$.
    Anyhow if BB gets on average 350$ a phone X a million equals.....well I don't have enough fingers for that...the phone probably cost 50$ per unit in that kind of volume.
    1mil X 300= 300million
    Then there is the matter of how many more phones. I'll bet another 1 million just for fun.
    So lets add 600 mil to BB's bottom line.
    Anyone who can interpret how that affects share price would be welcome.
    A lot of profits have been generated just through the thousands of workers they let go.
    25 Mar 2013, 03:36 PM Reply Like
  • bbryuser
    , contributor
    Comments (427) | Send Message
     
    I would not give A T and T another golden opp like the one they currently are fumbling per media reports...and there will be other golden opps several as bbry continues to roll out new products but they wont be offered to A Tand T as a priority I am betting...you don't put invientory first where it will be disrespected you will put it where it will be marketed and sold.
    25 Mar 2013, 04:58 PM Reply Like
  • mikebator
    , contributor
    Comments (1666) | Send Message
     
    A million phones is a million phones X the profit. I love the phone as it's so blackberry yet it isn't a BlackBerry in that I can surf with lightening speed, what movies, make movies, read books and other toy type stuff. For me this OS is as is was in 2007 with the exception that it isn't as flawed but every bit as revolutionary.

     

    If a superior phone is what makes the long play then I think this is a long play at least mid term.
    25 Mar 2013, 04:58 PM Reply Like
  • usajordi
    , contributor
    Comments (207) | Send Message
     
    I know that a distributor for ATT in Miami ordered 300 units for each one of his stores and the Z10 was selling very fast, specially to their Latin American clients that always loved Blackberry's!
    That is really good mews for BBRY!
    25 Mar 2013, 04:59 PM Reply Like
  • jannyle
    , contributor
    Comments (14) | Send Message
     
    Allowing the stock to drop these few days gives everyone an opportunity to buy blackberry shares at a lower cost before they release their q4 results. The q4 ended on March second so we will probably only see the sales of Canada, UK and possibly India? They obviously want to announce a monster q1, and that's a possible reason for them to delay the q10 and delayed the US launch. Wasn't there an article that said that they need to sell 9million z10s to break even?
    25 Mar 2013, 05:30 PM Reply Like
  • Continental Kid
    , contributor
    Comments (228) | Send Message
     
    Do any of you follow the actual STOCK price....GOOD NEWS..which is how most of you are spinning this as.....does not result in a 4 percent down day.....PT Barnum was right....and I am not long/short BBRY either...Did you guys also buy Iraqi Dinars as well...?
    25 Mar 2013, 07:49 PM Reply Like
  • chattyintrovert
    , contributor
    Comments (125) | Send Message
     
    It does if the big funds want it down... come back when you grow up, kid.
    26 Mar 2013, 01:26 AM Reply Like
  • customize
    , contributor
    Comments (138) | Send Message
     
    I believe the US carriers are deep in it, to hurt Blackberry chances. When holes are scooped out for one to fall in, the digger go in first. Blackberry will do well in the months and years to come.
    25 Mar 2013, 08:01 PM Reply Like
  • kmitche
    , contributor
    Comment (1) | Send Message
     
    Go long!
    26 Mar 2013, 02:28 AM Reply Like
  • chattyintrovert
    , contributor
    Comments (125) | Send Message
     
    News of Brightstar is huge for implications on Q4 earnings Thursday. Here is how....

     

    http://seekingalpha.co...
    26 Mar 2013, 04:01 AM Reply Like
  • jaberwock
    , contributor
    Comments (265) | Send Message
     
    Obviously Verizon is locking in a good supply for themselves.

     

    AT&T spent nothing on advertising and promotion because they don't have enough phones to sell.

     

    BlackBerry is struggling to keep up with demand, and the supply is going to the company that placed the big order
    26 Mar 2013, 09:50 AM Reply Like
  • chattyintrovert
    , contributor
    Comments (125) | Send Message
     
    Everyone seems to missing the point that Brightstar does not just serve Verizon... they serve 200 other customers. Mainy of the customers were selling these devices in Q4.
    26 Mar 2013, 10:00 AM Reply Like
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