Seeking Alpha

Beverage Digest says Americans' thirst for carbonated soft drinks waned in 2012. Total soda...

Beverage Digest says Americans' thirst for carbonated soft drinks waned in 2012. Total soda sales fell 1.2% last year and would have fallen 1.7% were it not for the boost (no pun intended) provided by Red Bull, Monster, and other energy drinks. The new figures suggest soft drink consumption is declining at twice the pace witnessed just two years ago. 
Comments (5)
  • Soda makes you fat.
    25 Mar 2013, 07:52 PM Reply Like
  • Soft drink consumption is economically related to income. Also this past year saw an increase in the cost of high fructose corn syrup that increased the cost to consumer with little offset by the cost decline in aluminum for the cans. With the decline in corn prices and improvement in the economy with income elasticity for demand continuing positive and increased population trends in their market territory, I expect a record year in sales for COKE.
    26 Mar 2013, 07:10 AM Reply Like
  • Sure having it everyday, for every meal and snack will put on some lbs. But having it as a treat a couple of times a week isn't any big deal.
    26 Mar 2013, 07:12 AM Reply Like
  • I disagree. Drinking one soda a day will put 10 extra pounds on you by the end of the year.
    27 Mar 2013, 01:17 PM Reply Like
  • I didn't say everyday. I said once or twice a WEEK is no big deal.
    24 Apr 2013, 08:22 AM Reply Like
DJIA (DIA) S&P 500 (SPY)