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Anheuser-Busch InBev (BUD) launches Bud Light Lime Straw-Ber-Rita as the brewer continues to...

Anheuser-Busch InBev (BUD) launches Bud Light Lime Straw-Ber-Rita as the brewer continues to seek new channels for growth. The introduction of Bud Light Lime Lime-A-Rita last year was a major success with the product became the leading flavored malt beverage brand in the U.S. in only eight months. The big picture: The potential to grow profits rapidly in the U.S. for A-B is partially focused on what it calls its "premiumization strategy" of selling more expensive products.
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  • hydepark45208
    , contributor
    Comments (11) | Send Message
     
    To quote Ted, "My God, America is imploding!"
    26 Mar 2013, 09:29 AM Reply Like
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