Anheuser-Busch InBev (BUD) launches Bud Light Lime Straw-Ber-Rita as the brewer continues to...

|About: Anheuser-Busch Inbev SA/NV (BUD)|By:, SA News Editor

Anheuser-Busch InBev (BUD) launches Bud Light Lime Straw-Ber-Rita as the brewer continues to seek new channels for growth. The introduction of Bud Light Lime Lime-A-Rita last year was a major success with the product became the leading flavored malt beverage brand in the U.S. in only eight months. The big picture: The potential to grow profits rapidly in the U.S. for A-B is partially focused on what it calls its "premiumization strategy" of selling more expensive products.