Citing "increased margin and subscriber assumptions," Pac Crest's Andy Hargreaves is raising his...

|By:, SA News Editor

Citing "increased margin and subscriber assumptions," Pac Crest's Andy Hargreaves is raising his PT for Netflix (NFLX +3.9%) to $225 from $160. "Netflix's huge database of subscriber viewing habits should allow it to invest in original content where it will be most effective, while purchasing third-party content across an array of genres." Netflix execs have long talked up the company's use of data to make content decisions. Hargreaves sees Netflix having 36M U.S. streaming subs at the end of 2015, up from 27.2M at the end of 2012. (previous)