Seeking Alpha

Velti (VELT) +12.9% after launching a mobile ad network that will compete with Millennial Media...

Velti (VELT) +12.9% after launching a mobile ad network that will compete with Millennial Media (MM), Google's AdMob, and Apple's iAd. Velti boasts it's the only firm to offer both a mobile ad network and marketing/ad agency solutions, and (through a new analytics platform) to enable targeted ad campaigns that span mobile devices and PCs (Facebook has been toying with doing something similar). "We can bring a lot of marketing data [that other networks do not have], which is very valuable," Velti's CMO tells BI. 37.9% of the float was shorted as of Feb. 28. (Q1/2013 guidance)
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