J.C. Penney's (JCP -1.1%) new "mark-up to mark-down" tactic may be straight from Retail 101 but...

|About: J.C. Penney Company Inc. (JCP)|By:, SA News Editor

J.C. Penney's (JCP -1.1%) new "mark-up to mark-down" tactic may be straight from Retail 101 but it's a tough row to hoe for a company suffering +20% drops in sales, according to analysts. Is JCP making the transition smoothly? Eyes in the street note that items in stores are "awkwardly" displaying stickers over the older prices in an effort to cover them up.