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It's easy to come up with reasons why Facebook should not buy Yahoo (YHOO), but the social...

It's easy to come up with reasons why Facebook should not buy Yahoo (YHOO), but the social networking giant “has the ingredients to make Yahoo succeed, starting with a clear mission,” Rob Cox writes. Yahoo’s relatively robust display ad platform might appeal to Facebook, which is still building out capacity to sell such ads. They also share a partner (MSFT) and a nemesis (GOOG).
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