It's easy to come up with reasons why Facebook should not buy Yahoo (YHOO), but the social...

|By:, SA News Editor

It's easy to come up with reasons why Facebook should not buy Yahoo (YHOO), but the social networking giant “has the ingredients to make Yahoo succeed, starting with a clear mission,” Rob Cox writes. Yahoo’s relatively robust display ad platform might appeal to Facebook, which is still building out capacity to sell such ads. They also share a partner (MSFT) and a nemesis (GOOG).