More from IDC: The firm is also lifting its e-reader forecast for 2011 to 27M units from a prior...

|By:, SA News Editor

More from IDC: The firm is also lifting its e-reader forecast for 2011 to 27M units from a prior 16.2M, and expects the Q4 arrival of sub-$100 models from leading vendors to boost demand. In a sharp reversal from Q1, IDC estimates Amazon (AMZN) led the market in Q2 with a 51.7% share, while Barnes & Noble (BKS) came in second with 21.2%. (previously)