Ad executives say Yahoo (YHOO), Microsoft (MSFT) and AOL Inc. (AOL) are in the midst of forming...
Ad executives say Yahoo (YHOO), Microsoft (MSFT) and AOL Inc. (AOL) are in the midst of forming a web ad alliance in an effort to take on Google (GOOG). Currently, the trio sells ads to marketers separately; a JV would supposedly simplify purchasing and potentially boost sinking ad rates, but executives are skeptical.
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