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Keybanc raises its price target on Green Mountain Coffee Roasters (GMCR) to $70 from $55 after...

Keybanc raises its price target on Green Mountain Coffee Roasters (GMCR) to $70 from $55 after channel checks show that pricing is holding steady despite the emergence of new private labels in the space. GMCR +1.1% to $57.50.
Comments (4)
  • I wonder how much interest Keybanc has in GMCR.
    1 Apr 2013, 08:13 AM Reply Like
  • I don't know about Keybanc interest but our local supermarket keeps running out of k-cups, most annoying. So the consumer demand must be high.
    1 Apr 2013, 08:29 AM Reply Like
  • rvn0......k-cups are in high demand because GMCR had succeeded in its efforts to promote the sales of several new models and new offers since October, so many consumers are now getting the kick out of single servings of fresh coffee at home and office, instead of relying on their SBUX for their morning java, which provided huge savings for them. GMCR's tie-ups with more partners also provided variety that encouraged consumers to increase their purchasers of the Keurigs, either for the office or gifts to friends and relatives. That's why GMCR can easily reach $60. Whether it can reach $70 will depend on the next results or reports due next month (I think). So, don't be too eager to jump on board now, unless you're prepared to bail at a moment's notice. Prudence suggests that you should wait for the next results. I've liquidated all my positions this morning because I don't want to push my luck, as the past week has seen quite some resistance, suggesting that shorts are back.
    1 Apr 2013, 09:17 AM Reply Like
  • Bearish on this.
    1 Apr 2013, 09:27 AM Reply Like
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