Sun Capital's Boston Market fast food chain will move into ribs in its biggest new food launch...


Sun Capital's Boston Market fast food chain will move into ribs in its biggest new food launch in six years. The big picture: Though the move is another example of the aggressive efforts of the QSR industry to match the fare at the market-stealing Panera and Chipotle chains, analysts continue to question the impact on margins of the wings-ribs-premium burgers menu plays.

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Comments (3)
  • Richard Adams
    , contributor
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    As these restaurants expand their menus the term "Quick Service" will no longer be applicable.
    1 Apr 2013, 10:17 AM Reply Like
  • AlphaOnTheFly
    , contributor
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    "Quick Service" comes with certain items, but properly done can't possibly come with every item. Classic example would be a Soufflé. I think it becomes a question of volume and traffic for individual locations. All in all, I would say that larger chains have the best shot at pulling it off both in high and low traffic markets.
    3 Apr 2013, 09:24 AM Reply Like
  • Richard Adams
    , contributor
    Comments (259) | Send Message
     
    I hate it when I have to wait for my Souffle at McDonald's.
    4 Apr 2013, 10:54 AM Reply Like
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