Sofia the First thumps Dora the Explorer: A strong launch by Disney Junior has contributed to a...

|By:, SA News Editor

Sofia the First thumps Dora the Explorer: A strong launch by Disney Junior has contributed to a major ratings slide for Nickelodean (VIA, VIAB) over the last year. Beyond strong ratings, Disney (DIS +0.4%) also has a merchandising success on its hands with estimates for Disney Junior products ranging as high as $1.5B for the first fiscal year of sales.