Sofia the First thumps Dora the Explorer: A strong launch by Disney Junior has contributed to a...


Sofia the First thumps Dora the Explorer: A strong launch by Disney Junior has contributed to a major ratings slide for Nickelodean (VIA, VIAB) over the last year. Beyond strong ratings, Disney (DIS +0.4%) also has a merchandising success on its hands with estimates for Disney Junior products ranging as high as $1.5B for the first fiscal year of sales.

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  • deercreekvols
    , contributor
    Comments (8666) | Send Message
     
    And the beat goes on for Disney.
    Sofia the First has been on my TV since my five year old daughter first watched it. Disney has quality family programs.
    The Disney Channels reach a wide audience and there is no surprise that Sofia beat Dora.

     

    Long Disney and loving it.
    1 Apr 2013, 10:16 AM Reply Like
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