Nuance (NUAN -0.8%) tries to tap into the fast-growing mobile ad market by launching Voice Ads,...

|About: Nuance Communications, Inc. (NUAN)|By:, SA News Editor

Nuance (NUAN -0.8%) tries to tap into the fast-growing mobile ad market by launching Voice Ads, a technology platform that allows smartphone/tablet users to interact with ads via voice commands (provided they care to). Mobile ad networks Millennial Media (MM) and Jumptap plan to support Voice Ads, as will ad agencies Digitas and OMD.