Nine years after Marlboro Friday 2, which came 9 years after Marlboro Friday 1, Goldman eyes the...

Nine years after Marlboro Friday 2, which came 9 years after Marlboro Friday 1, Goldman eyes the possibility of Marlboro Friday 3, i.e. the announcement of a price cut and subsequent plunge in shares from Phillip Morris (NYSE:MO). Goldman eyes 3 factors: slowing price growth, weak macro environment, and declining market share.