So much for that: Following a consumer backlash, AT&T (T) has dropped its subsidized price...


So much for that: Following a consumer backlash, AT&T (T) has dropped its subsidized price for the cheapest version of Samsung's upcoming Galaxy S IV (the 16GB model) to $200 from $250 (previous), putting it even with the 16GB version of the iPhone 5. The 32GB model will go for $250. AT&T's about-face drives home the challenges it faces in trying to lower subsidies for popular smartphone models, even as struggling T-Mobile USA opts to do away with them.

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  • StLoMoDan
    , contributor
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    T-mobile is not doing away with subsidies, they are doing away with contracts tied to the subsidy. Apple still gets $600 for an iPhone which t-mobile finances over 2 years.
    3 Apr 2013, 11:31 AM Reply Like
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