So much for that: Following a consumer backlash, AT&T (T) has dropped its subsidized price...

|By:, SA News Editor

So much for that: Following a consumer backlash, AT&T (T) has dropped its subsidized price for the cheapest version of Samsung's upcoming Galaxy S IV (the 16GB model) to $200 from $250 (previous), putting it even with the 16GB version of the iPhone 5. The 32GB model will go for $250. AT&T's about-face drives home the challenges it faces in trying to lower subsidies for popular smartphone models, even as struggling T-Mobile USA opts to do away with them.