Qualcomm's (QCOM) reference designs could be doing wonders for its Chinese chip share: an exec...

|About: Qualcomm Inc. (QCOM)|By:, SA News Editor

Qualcomm's (QCOM) reference designs could be doing wonders for its Chinese chip share: an exec says 40+ OEMs have commercialized 170+ devices (typically low-end smartphones) based on Qualcomm reference designs, and that over 90% of the OEMs are from China. Spreadtrum (SPRD) and MediaTek, who have their own reference design programs, are Qualcomm's main rivals here. Also: Susquehanna believes Galaxy S IV units sporting Snapdragon 600 processors (such as the U.S. version) will deliver 2x as much chip revenue to Qualcomm as iPhone units, to go with higher royalties. (previous)