Apple (AAPL -1.2%) roundup: 1) The budget for Apple's "spaceship" HQ has soared to nearly $5B from less than $3B, BloombergBusinessweek reports. Apple has already pushed back its move-in date to 2016. 2) France Telecom (FTE) CEO Stephane Richard says the cost-sensitivity of consumers is hurting demand for the iPhone and other high-end phones. Of course, FTE and other European carriers have been up in arms over iPhone subsidies. 3) Explaining why he considers Apple a "storage company," Lazard's Edward Parker points out Apple sells flash memory on higher-capacity iDevices at an 80%-90% incremental margin.