BBM Music, BlackBerry's (BBRY -0.4%) quixotic attempt at creating a "social" subscription-based...

BBM Music, BlackBerry's (BBRY -0.4%) quixotic attempt at creating a "social" subscription-based music service, is set to shut down on June 2. BBM, launched in 2011, costs $5/month, allows users to download 50 songs upon subscribing, and gives them access to the 50 songs downloaded by any invited BlackBerry contact who also joined. With plenty of subscription-based alternatives offering immediate access to huge libraries, few consumers bought in.
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Comments (7)
  • Khyber Pass
    , contributor
    Comments (358) | Send Message
    BBRY knows when to cut its losses and drop a failing program.
    One more piece of good news about this company.
    4 Apr 2013, 01:27 PM Reply Like
  • Davidoff
    , contributor
    Comments (409) | Send Message
    Yep, always look on the bright side of life... In my humble opinion BBRY should stop pretending being cool and hype in a pointless attempt to attract teenagers, but rather go back to the basics and put all their efforts in gaining back the corporate world by offering business centered features that nobody else has. Specializing exclusively in the business sector might be the key of succes for BBRY.
    4 Apr 2013, 01:44 PM Reply Like
  • DF33
    , contributor
    Comments (146) | Send Message
    corporate users listen to music as well....
    4 Apr 2013, 01:50 PM Reply Like
  • kherman
    , contributor
    Comments (862) | Send Message
    It's hard to put a Ford Mustang (Z10) and a Toyota Sienna (Apple) next to each other and tell a teenager to buy the van.
    5 Apr 2013, 03:48 AM Reply Like
  • Michael Blair
    , contributor
    Comments (5097) | Send Message
    I was a Blackberry Music user and really loved it. With a Bluetooth gateway it connected seamlessly to my whole house audio and car stereo. I will miss it.


    I believe they are replacing it with Rdio, a service that apparently provides unlimited free music. I hope it is as useful as BBM Music was. And, I agree with the comment that if it was not profitable, it should be shut down.
    4 Apr 2013, 02:47 PM Reply Like
  • kherman
    , contributor
    Comments (862) | Send Message
    Not sure what the point of services like this are when companies like Pandora are out there.
    5 Apr 2013, 03:48 AM Reply Like
  • Michael Bryant
    , contributor
    Comments (6907) | Send Message
    Where will (BBRY) get the music? Will they sign a deal with (SNE)? I heard (SNE) plans to reveal a music phone.
    4 Apr 2013, 09:59 PM Reply Like
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