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Whether or not Google (GOOG) qualifies as a monopoly, Matthew Ingram thinks regulators will have...

Whether or not Google (GOOG) qualifies as a monopoly, Matthew Ingram thinks regulators will have trouble explaining how it harms consumers - typically the heart of an antitrust case. Unlike MSFT, Google's alleged monopoly doesn't involve paid goods, and its search ad rates are determined by customers through keyword bidding. (earlier)
Comments (2)
  • Part of the problem with this thesis (as well as the suit againt MSFT) is that the law's weren't established to protect the consumer.

     

    Furthermore, if Google owns the Internet, then they can do whatever they want, which is probably harmful.

     

    That said, Facebook is the new threat, and the government is too slow as usual.
    22 Sep 2011, 05:08 PM Reply Like
  • Monopoly, in this case, will harm directly the other consumers of Google: the companies that advertise there. These companies might have no space to negotiate to publish ads there, if Google controls so much of internet searching industry, which will naturally affect the prices of what these companies produce. So, in the end, the individual consumer that searches in Google will end up paying an expense for Google's monopoly.
    26 Sep 2011, 05:27 PM Reply Like
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