"I think there’s an opportunity for the company for the first time to have the perception of...

|By:, SA News Editor

"I think there’s an opportunity for the company for the first time to have the perception of ‘Intel Outside,’" says Intel Media (INTC) chief Eric Huggers, discussing the potential for Intel's Web TV service to change its image. While skeptics point to Intel's long history of failed living room-focused ventures, Intel is betting unique features, national reach, and the fact the project (unlike prior efforts) is run by an independent team stacked with media vets will prove them wrong. GigaOm observes trademark filings for the service indicate it will support a smorgasbord of multimedia features.