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Procter & Gamble (PG) plans to invigorate its Old Spice brand by introducing a line of Old...

Procter & Gamble (PG) plans to invigorate its Old Spice brand by introducing a line of Old Spice bar soaps. The company is looking for ways to stoke growth in bar soap after sales in the industry where tepid last year at a 1% growth rate while body wash revenue jumped 30%.
Comments (2)
  • Selling soap again......now, isn't that novel.
    8 Apr 2013, 02:54 PM Reply Like
  • Too bad P&G let there bar soap business go years ago, as Dove just rolled along, sold Zest, Coast, Camay just went away. It's tough to get share back
    11 Apr 2013, 12:31 PM Reply Like
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