The emergency plan: If J.C. Penney (JCP) loses its courtroom battle to sell Martha Stewart home...

|About: J.C. Penney Company Inc. (JCP)|By:, SA News Editor

The emergency plan: If J.C. Penney (JCP) loses its courtroom battle to sell Martha Stewart home goods inside of its stores, the retailer will reportedly look to Asian suppliers to produce an emergency line of private label bath products, bed linens and kitchenware to fill the void. The trick is that production could take 75 to 90 days and the company would have to takes losses on quite a bit of inventory.