The battle for the eyes and ears of 6-year olds: Nomura backs its Buy rating on Viacom (VIA,...

|About: Viacom Inc. (VIA)|By:, SA News Editor

The battle for the eyes and ears of 6-year olds: Nomura backs its Buy rating on Viacom (VIA, VIAB) in a note to clients, pointing to strong trend in kids TV viewing. Though the firm notes Viacom trades with "cheap" multiples and could see H2 film advertising pick up, it appears to be glossing over the major impact Disney Junior is having on ratings for Nickelodean. (Previous: Sofia the First thumps Dora the Explorer)