Seeking Alpha

Most U.S. consumers remain either unfamiliar with or unenthusiastic about Nokia (NOK) and...

Most U.S. consumers remain either unfamiliar with or unenthusiastic about Nokia (NOK) and BlackBerry's (BBRY) latest hardware, according to an MKM survey of 1,500 people. While 51% of respondents owned a smartphone, only 6% plan to buy a BlackBerry in the next 12 months, and just 1% a Nokia phone. Moreover, in spite of the Z10 and Lumia 920/820 launches, 63% of respondents had no idea when BB10 would launch in the U.S., and 61% were unaware WP8 (MSFT) phones are available. BlackBerry is counting on a fresh marketing push to raise its U.S. profile.
From other sites
Comments (95)
  • wigit5
    , contributor
    Comments (4234) | Send Message
     
    lol ouch to the marketing groups at all companies involved
    9 Apr 2013, 04:40 PM Reply Like
  • DeepValueLover
    , contributor
    Comments (9808) | Send Message
     
    Even I didn't think Nokia was doing THAT poorly.

     

    Wow! *facepalm*
    9 Apr 2013, 07:29 PM Reply Like
  • Gene Chan, CFA
    , contributor
    Comments (245) | Send Message
     
    6% market share in the US will be a huge win for BBRY - that's more than double what they have now. Given that the BB10 gross margins are higher than before, and that they are seeing even better traction in the rest of the world outside of US, are we looking at 100%+ revenue growth for BBRY this year?

     

    Make no mistake about it: this is hugely positive news.
    9 Apr 2013, 11:08 PM Reply Like
  • Alphabetsy
    , contributor
    Comments (94) | Send Message
     
    Especially since this was a "soft launch" i.e. with minimal promotion.

     

    Imagine when accelerated promos are launched and sustained over time by strong margins in US & ex-US markets where $BBRY dominates.

     

    Consider this spilling to its other product initiatives.

     

    Impressed by management -go Mr. Heins!
    10 Apr 2013, 12:41 AM Reply Like
  • richto
    , contributor
    Comments (222) | Send Message
     
    Nokia are new to the US so it isn't that surprising. They were #1 global mobile manufacturer without even selling anything in the US.

     

    You need to remember that the US is a relatively small and insignificant global mobile market compared to Europe with 500 million mobile subscribers alone, China, India, etc.
    10 Apr 2013, 04:31 AM Reply Like
  • InvestorDaliy
    , contributor
    Comments (26) | Send Message
     
    #1 with globaly with only a hair of us market, wait to they catch on, all i hear from strangers is the 920 is badass
    10 Apr 2013, 09:23 AM Reply Like
  • wigit5
    , contributor
    Comments (4234) | Send Message
     
    while I love my 920 nobody I've shown it too has really known about it... I've been saying for a while the marketing departments for NOK/MSFT all need to be let go...

     

    the apps thing still concerns a lot of people as well... they should do a commercial where some random android/iOS guy touts its top 5 apps and a 920 users says me too and look what else I can do <insert Nok drive, picture quality, citylense, etc...>
    10 Apr 2013, 09:35 AM Reply Like
  • gwynfryn
    , contributor
    Comments (5159) | Send Message
     
    But wig, isn't there a new rule that ads must be obscure, opaque, and uninformative? At least, that is how it seems...
    10 Apr 2013, 09:40 AM Reply Like
  • wigit5
    , contributor
    Comments (4234) | Send Message
     
    It's been that way for as long as I can remember gwyn... auto commercials are the best on tv.

     

    Start of commercial, you see mountains and skiers, dinosaurs, fighter jets, furby's.... then fade to black "CHEVY like a rock"

     

    that 'like a rock' was so apropos too made me think they had rocks for brains...
    10 Apr 2013, 09:52 AM Reply Like
  • gwynfryn
    , contributor
    Comments (5159) | Send Message
     
    wig, I guess you missed the original ads that gave soap operas their names; man with product in hand gives fast talking description? Heaven forbid we go back to those bad old days, but BBRY would do very well to reprise that style of information overload, especially where QNX is concerned!
    10 Apr 2013, 11:05 AM Reply Like
  • sean4329hunt
    , contributor
    Comments (10) | Send Message
     
    The way I look at it, that is about 5% higher market share than what BBRY has now, that is a huge improvement and quite frankly good news. Within the last 12 months most people were saying they will be lucky to have 1% so 6% is a home run.
    9 Apr 2013, 04:51 PM Reply Like
  • slcUTAH
    , contributor
    Comments (542) | Send Message
     
    Hi sean:

     

    Ha, ha. That's exactly what I was thinking when I read the 'alert.' The 6% is good news. The alert was aimed at being negative.
    9 Apr 2013, 06:20 PM Reply Like
  • Michael Collins
    , contributor
    Comments (389) | Send Message
     
    Exactly. If MKM had half a brain that would have been an instant upgrade.
    9 Apr 2013, 07:02 PM Reply Like
  • The Aristos
    , contributor
    Comments (58) | Send Message
     
    I don't take much stock in surveys but considering that BBRYs current market share is much less than 6%, I'd say the interest in buying is a good sign. And I have been impressed by the rollout. I have been seeing commercials and advertisements more frequently. Traction will gain through first person contact and alongside the release of the additional BB10 phone(s).

     

    As for NOK. DOA in the USA.
    9 Apr 2013, 04:51 PM Reply Like
  • murphyqu03
    , contributor
    Comments (36) | Send Message
     
    Wouldn't 6% of people buying a BBRY in the next 12 months be a huge success for BBRY?

     

    Re-read the article you're talking about. 6% of the respondents said they were planning on buying a bbry in the next 12 months. MKM polled 1,500 people. not 1,500 people who were buying a phone in the next 12 months. to be GENEROUS to your point, say 1/2 of those people are plannign on buying a new phone in the next 12 months, that would be 750 people. If 6% of the respondents (6% x 1,500 = 90) are buying a BBRY, that means 90/750 = 12% of people buying new phones are buying BBRYs. - Wouldn't you say that's a pretty good thing for Blackberry?
    9 Apr 2013, 04:54 PM Reply Like
  • bobonspec
    , contributor
    Comments (15) | Send Message
     
    I agree. Now can you take your math one step further and translate that into projected gross sales revenue.
    10 Apr 2013, 09:56 AM Reply Like
  • Sammy Lee
    , contributor
    Comments (317) | Send Message
     
    I like how these guys can make such a quantum leap between 1500 people to US consumers. Oh that's right. Central limit theorem. Because book-learning (academic) works so well when it comes to investing.
    9 Apr 2013, 04:55 PM Reply Like
  • gwynfryn
    , contributor
    Comments (5159) | Send Message
     
    Fair point Sam, but 1500 is still a pretty decent number, and far higher than most surveyors bother with. I'd expect it to be at least reasonably representative, and that looks, to me, like good news for BBRY!
    10 Apr 2013, 08:05 AM Reply Like
  • murphyqu03
    , contributor
    Comments (36) | Send Message
     
    And to prove the point more, if all 1,500 of the respondents had already gone out and bought a new BBRY, 0% of the respondents would be planning on purchasing a new BBRY in the next 12 months, right?
    9 Apr 2013, 04:56 PM Reply Like
  • KIA Investment Research
    , contributor
    Comments (11413) | Send Message
     
    cum hoc ergo propter hoc http://bit.ly/10RuykH
    9 Apr 2013, 07:50 PM Reply Like
  • hardlythinkso
    , contributor
    Comments (50) | Send Message
     
    Is this really bad news? In a survey like this, and given all the bad press Blackberry has been subjected to over the past two years, I'd expect that 6% group to be made up of committed Blackberry purchasers. 6% represents a major improvement in market share for Blackberry. I bet they could pick up an additional 6% from word of mouth and from people who said they'd go for another brand but then try the z10 and change their mind. I see 12% here.
    9 Apr 2013, 04:59 PM Reply Like
  • richto
    , contributor
    Comments (222) | Send Message
     
    Unfortunately 91% of statistics are complete bollocks.
    10 Apr 2013, 04:33 AM Reply Like
  • gwynfryn
    , contributor
    Comments (5159) | Send Message
     
    You just made that up, ric!
    10 Apr 2013, 08:07 AM Reply Like
  • richto
    , contributor
    Comments (222) | Send Message
     
    Erm, that was sort of the point. This survey is clearly not representative of reality.
    11 Apr 2013, 04:46 AM Reply Like
  • gwynfryn
    , contributor
    Comments (5159) | Send Message
     
    Not exactly representative, but with 1500 people, it's not likely to be very wide of the mark...
    11 Apr 2013, 08:15 AM Reply Like
  • richto
    , contributor
    Comments (222) | Send Message
     
    Regardless of the number of people, it is clearly massively wide of the mark.

     

    Windows Phone currently has over 4% US Market share of sales, and Blackberry has about 0.7%.....Go figure....

     

    http://bit.ly/14eu6EK
    11 Apr 2013, 10:54 AM Reply Like
  • gwynfryn
    , contributor
    Comments (5159) | Send Message
     
    Windows has been out @ 5 times longer, so go figure...
    12 Apr 2013, 09:01 AM Reply Like
  • richto
    , contributor
    Comments (222) | Send Message
     
    0.7% is for ALL Blackberry sales. Not just BB10. Blackberry have been selling phones for many years - now go figure...
    13 Apr 2013, 09:28 AM Reply Like
  • GJMiller53
    , contributor
    Comments (8) | Send Message
     
    I have not seen advertising for any of these products. Have you? I would not even know about them if not for reading these blogs and the industry news.
    9 Apr 2013, 05:04 PM Reply Like
  • patt2374
    , contributor
    Comments (681) | Send Message
     
    here here GJ
    9 Apr 2013, 05:16 PM Reply Like
  • mikebator
    , contributor
    Comments (1838) | Send Message
     
    I think the real marketing push is coming. The US is 6 weeks or so behind and in Canada I see them a lot more than ever. My small fear is that we'll see a bite on the expense side as the warning was giving in the earnings call. Balance is key as BlackBerry does not have cash to waste or blitz with.
    9 Apr 2013, 05:49 PM Reply Like
  • allstar0088
    , contributor
    Comments (411) | Send Message
     
    If you haven't seen Blackberry's TV spots, that means you definitely haven't been watching Bloomberg TV, CNBC, NCAA Basketball Tournament, ESPN.

     

    Websites like zerohedge.com have been displaying Z10 ads.

     

    Even Telemundo has broadcast the "Keep Moving" commercial in Spanish.
    9 Apr 2013, 06:05 PM Reply Like
  • slcUTAH
    , contributor
    Comments (542) | Send Message
     
    I agree with allstar. I see the Z10 advertised on the same places you mention in addition to various websites. The marketing will pick up. Word of mouth is powerful and FREE.

     

    -Cheers!
    9 Apr 2013, 06:26 PM Reply Like
  • riyajain2727@gmail.com
    , contributor
    Comments (123) | Send Message
     
    Even national geographic
    9 Apr 2013, 09:55 PM Reply Like
  • gwynfryn
    , contributor
    Comments (5159) | Send Message
     
    al, not everyone watches TV (and if you'd seen french TV, you'd understand why I don't...) and I've yet to see either an ad for the Z10, or the product itself. Why release the product here, and tell no one about it? As to your TV ads, do they educate the public about QNX, and its security and other advantages? If not, then BBRY are missing a big trick!

     

    [pat, the expression is "hear, hear", as in "listen to what this guy is saying" from its frequent usage in the UK's Parliament.]
    10 Apr 2013, 08:13 AM Reply Like
  • murphyqu03
    , contributor
    Comments (36) | Send Message
     
    I think this is actually a good news story for BBRY. Are these analysts incorrectly analyzing? Or am I missing something? Man I wish I was paid more.
    9 Apr 2013, 05:07 PM Reply Like
  • Kurt Windibank
    , contributor
    Comments (1308) | Send Message
     
    MKM "Comissioned " the survey.

     

    MKM has a 10 dollar target on BBRY and a long standing short position.

     

    MKM predicted a loss for the last Quarterly report after "Extensive research and channel checks".

     

    How about a survey of Enterprise users?

     

    Oh..i know..the answers wouldn't fit the short case.

     

    Nuff said....
    9 Apr 2013, 05:08 PM Reply Like
  • gwynfryn
    , contributor
    Comments (5159) | Send Message
     
    Now that would explain much...
    10 Apr 2013, 08:15 AM Reply Like
  • 1mp1r3t4
    , contributor
    Comments (326) | Send Message
     
    Another piece of misguided hype from the usual source. Perhaps we can refute this BS story with a link from this very same site:
    http://seekingalpha.co...
    9 Apr 2013, 05:08 PM Reply Like
  • geodan85
    , contributor
    Comments (176) | Send Message
     
    WP8 needs more advertising by MSFT and NOK to raise awareness. However, they need more apps before they aggressively market.

     

    Case in point, I have three sons (triplets) in high school. Last year we upgraded to smartphones, one got the I phone, one the galaxy and one the Nokia 920. My son with the Nokia 920 recently told me a game app (can't remember the name of the game) became available on his WP8 920 Nokia phone and he was very happy.

     

    The problem for WP8 phones is still the lack of apps/games for this younger target market. He tells me hardly anyone has Nokia WP8 phones in school (or any other manufacturers of WP8) with I phones and android phones dominating. Until popular apps/games become more available it seems marketing and increasing operating system awareness will be similar to pushing on a string for certain segments of the market.
    9 Apr 2013, 05:09 PM Reply Like
  • richto
    , contributor
    Comments (222) | Send Message
     
    Temple Run probably.
    10 Apr 2013, 04:34 AM Reply Like
  • geodan85
    , contributor
    Comments (176) | Send Message
     
    Ty, yes Temple Run, I just asked him. I guess it is popular, and that is what WP8 needs to do to get better traction in the younger market..
    10 Apr 2013, 03:48 PM Reply Like
  • gwynfryn
    , contributor
    Comments (5159) | Send Message
     
    Do you really think that MS or Nokia want to position their phone as a gaming platform? That could risk losing credibility where enterprises are concerned.
    11 Apr 2013, 08:18 AM Reply Like
  • geodan85
    , contributor
    Comments (176) | Send Message
     
    I don't believe the issue is to position the phone as a gaming platform (smartphones are that to many young people), but is the slow roll out of apps (gaming or anything else) for WP8 that is slowing sales and maybe why marketing is not as aggressive as it should be.
    11 Apr 2013, 09:16 AM Reply Like
  • The Aristos
    , contributor
    Comments (58) | Send Message
     
    I don't think there is any analysis. It's a survey. Expand the study. See if you get the same results. Compare to raw numbers from units sold. Then draw correlations. And then we can maybe call it analysis.
    9 Apr 2013, 05:11 PM Reply Like
  • murphyqu03
    , contributor
    Comments (36) | Send Message
     
    I actually just linked to the MKM article in this blurb and I didn't see anything about 6% in the acticle.. does anyone see it? Thanks!
    9 Apr 2013, 05:13 PM Reply Like
  • The Aristos
    , contributor
    Comments (58) | Send Message
     
    The Barron's article doesn't mention it. It is pulled from the StreetInsider 'article'.
    9 Apr 2013, 05:20 PM Reply Like
  • jaych79
    , contributor
    Comments (504) | Send Message
     
    1500 is too small of a sample size anyway. When millions of smartphones are sold, 1500 is but a blip. They should extend the survey to 15,000 at minimum.
    9 Apr 2013, 05:18 PM Reply Like
  • domprime
    , contributor
    Comments (159) | Send Message
     
    Isn't that the way of the great companies..like MSFT, Apple, Google and so forth.
    9 Apr 2013, 05:22 PM Reply Like
  • Ziffster
    , contributor
    Comments (387) | Send Message
     
    I totally agree with the other posters here... going from what some reports suggest is less than a 1% share to a 6% share would be fantastic growth. Equally interesting is that the numbers suggest that the Windows phone is losing the race for 3rd place.

     

    With some where around 200 million smart phones sold in the USA each year, 6% would equate to 12 million Blackberry's being sold with margins of between $150 and $200 per device the math works out to $2 billion in margin just from the US market.
    9 Apr 2013, 05:30 PM Reply Like
  • richto
    , contributor
    Comments (222) | Send Message
     
    "Equally interesting is that the numbers suggest that the Windows phone is losing the race for 3rd place"

     

    Havnt seen any of those. All the sales figures to date show that Microsoft's sales figures of Windows Phone are increasing sharply and Blackberry are still decreasing sharply.

     

    And that Microsoft / Windows Phone ALREADY took 3rd place from Blackberry in 26 global markets including the USA.
    10 Apr 2013, 04:40 AM Reply Like
  • richto
    , contributor
    Comments (222) | Send Message
     
    See http://bit.ly/14eu6EK
    11 Apr 2013, 11:04 AM Reply Like
  • gwynfryn
    , contributor
    Comments (5159) | Send Message
     
    A quote from a quote from another source is supposed to be evidence, ric?
    12 Apr 2013, 09:04 AM Reply Like
  • richto
    , contributor
    Comments (222) | Send Message
     
    You are too lazy to click on the included link to the source? Let me post it for you...

     

    http://bit.ly/178SCGe
    13 Apr 2013, 09:32 AM Reply Like
  • grumbles
    , contributor
    Comments (91) | Send Message
     
    if mkm did the survey, it is not worth anything as they have shorted the stock and are bb bashers,just trying to keep the shorts hopes alive .look what happened to fslr, bb turn next.
    9 Apr 2013, 05:53 PM Reply Like
  • slcUTAH
    , contributor
    Comments (542) | Send Message
     
    You're not kidding about First Solar! It's the third most shorted stock in the S & P. What did the stock do today? It POPPED HARD by going up over $12.00!! The shorts got slaughtered.
    9 Apr 2013, 06:31 PM Reply Like
  • Kurt Windibank
    , contributor
    Comments (1308) | Send Message
     
    6% intend to buy BlackBerry and 44% are undecided

     

    Apple down to 17(%.

     

    Looks bullish for BlackBerry from my math.

     

    I'd be worried if I was Apple.
    9 Apr 2013, 06:11 PM Reply Like
  • Andrew Noland
    , contributor
    Comments (114) | Send Message
     
    If they asked the question presented there (when will bb10 launch in the U.S.) that is equivalent to asking when will ios6 or android 4.2 launch in the U.S. and it is not surprising that a number of people were unaware. Now if they asked about the new BlackBerry smartphone, then that would have been a better question.
    9 Apr 2013, 06:37 PM Reply Like
  • NoteWorthy
    , contributor
    Comments (63) | Send Message
     
    Don't these numbers mean that BB will have 12% of the smartphone market?

     

    Out of 1500 respondents 6% will buy a Blackberry. 51% of respondents currently own a smartphone. Therefore 90/765 = 11.7%

     

    Spin the numbers any way you like!
    9 Apr 2013, 06:58 PM Reply Like
  • Michael Collins
    , contributor
    Comments (389) | Send Message
     
    MKM are so stupid to have published such a bullish poll.
    9 Apr 2013, 07:07 PM Reply Like
  • murphyqu03
    , contributor
    Comments (36) | Send Message
     
    ALSo, what the heck- they asked about when bb10 would be launched in the u.s.? Does this mean the survey was done before the launch? And before advertising on tv, newspapers, online, and before people went into a store to buy a new phone and could see the bbry on display?!?!
    9 Apr 2013, 07:40 PM Reply Like
  • murphyqu03
    , contributor
    Comments (36) | Send Message
     
    Does this make sense?
    9 Apr 2013, 07:48 PM Reply Like
  • iyamwutiam
    , contributor
    Comments (80) | Send Message
     
    I have done a very informal and unscientific Poll and quite frankly I was quite disappointed that most of the time the sales staff were not enthused about the Z10. In fact most of the staff personally would not go back to BlackBerry. My enthusiasm for seeing blackberry stock rebound was dampened.

     

    I have purchased the Z10 and I must say that it has an awesome keyboard which I am using to type this reply! The rest is not that impressive so I am not sure about the future of blackberry sales per se. Anyway long BlackBerry and anxious.
    9 Apr 2013, 08:23 PM Reply Like
  • gwynfryn
    , contributor
    Comments (5159) | Send Message
     
    iy, is it reasonable to expect "the rest" to be "impressive"? This is already a hot competition, and, given the great keyboard and OS, and the security and other advantages of QNX, then isn't it enough that "the rest" (apart from the camera, which still comes just{?} second best to the Lumia, in most comparisons) is as good as the competitions?

     

    When technology reaches a certain stage, any further progress becomes more difficult and incremental, so you really shouldn't expect miracles every time...
    10 Apr 2013, 08:27 AM Reply Like
  • KIA Investment Research
    , contributor
    Comments (11413) | Send Message
     
    >> "When technology reaches a certain stage, any further progress becomes more difficult and incremental, so you really shouldn't expect miracles every time"

     

    That's why it's not so much about the devices any more, it's about the ecosystem.
    10 Apr 2013, 06:58 PM Reply Like
  • gwynfryn
    , contributor
    Comments (5159) | Send Message
     
    I concur.
    11 Apr 2013, 08:19 AM Reply Like
  • richto
    , contributor
    Comments (222) | Send Message
     
    Which Blackberry don't have at all.
    11 Apr 2013, 11:06 AM Reply Like
  • jaych79
    , contributor
    Comments (504) | Send Message
     
    Never mind, my grammar police days are over.
    11 Apr 2013, 11:26 AM Reply Like
  • ted lujan
    , contributor
    Comments (1097) | Send Message
     
    Thank God MKM are not my financial adviser! When I was a young man in school we studied, language, graphs and surveys as tools of manipulation to achieve a given goal, this survey is an example of a bungled attempt to influence low information people. They deserve a big fat F.

     

    Long live NOK
    9 Apr 2013, 08:49 PM Reply Like
  • WhatdoIknow1
    , contributor
    Comments (661) | Send Message
     
    No one who doesn't have a vested interest in the companies themselves knows anything about the phones 920 or 10. Most people won't pay any attention at all to the brands until they decide to get one because their old one has crapped out. It's only then that any research is done and then only by the price conscious. Because Nokia's are practically indestructible only the Blackberry folks will be upgrading and not all of them will stay brand loyal, which means in the future Nokia's going to pick up a lot of market share from Blackberry.

     

    Long Nokia
    9 Apr 2013, 08:49 PM Reply Like
  • gwynfryn
    , contributor
    Comments (5159) | Send Message
     
    That's true for some, Wha. I note in your bio that you find the market "quiet"; are you quite sure that's what you mean?
    10 Apr 2013, 08:32 AM Reply Like
  • JimmyGray
    , contributor
    Comments (6) | Send Message
     
    Correction 5.9/55.5=10.6 %
    9 Apr 2013, 10:03 PM Reply Like
  • JimmyGray
    , contributor
    Comments (6) | Send Message
     
    The survey response stated that 44.5 % of respondents were unsure. That only leaves 55.5% of respondents that chose a brand. Of these 6.2% plan on buying a new blackberry. 6.2/55.5=11.2% of respondents plan on buying a blackberry which is great news for longs especially when the poll was commissioned by a analyst with a negative view on the stock.
    9 Apr 2013, 10:03 PM Reply Like
  • dbroncos59
    , contributor
    Comments (2) | Send Message
     
    Not surprised since I personally have never seen an advertisement for either of these companies. Wonder what the marketing departments spend their time doing each day.
    9 Apr 2013, 10:14 PM Reply Like
  • gwynfryn
    , contributor
    Comments (5159) | Send Message
     
    It's the same with me, over here in France, db; maybe it's because I don't watch TV?
    10 Apr 2013, 08:34 AM Reply Like
  • bbryuser
    , contributor
    Comments (427) | Send Message
     
    there was a tv ad with rogers and bb on Hells Kitchen Last night and I have seen a couple already when down in the US on the Secrets of the Museum travel tv segment I don't usually watch hells kitchen but the ad did catch my eye. Still a lot of work to overcome inertia also there was a mailer out with BCE for bbry if you are a shareholder of bce.
    10 Apr 2013, 04:34 PM Reply Like
  • KIA Investment Research
    , contributor
    Comments (11413) | Send Message
     
    I take the San Jose Mercury (San Jose = Capitol of Silicon Valley) and there was a banner ad on the front page running across the bottom for the BB10 (regarding some camera feature.)

     

    I was impressed, not often do you see such ads on the front page.
    10 Apr 2013, 06:35 PM Reply Like
  • gwynfryn
    , contributor
    Comments (5159) | Send Message
     
    Was QNX and its inherent advantages mentioned?
    11 Apr 2013, 08:21 AM Reply Like
  • KIA Investment Research
    , contributor
    Comments (11413) | Send Message
     
    I don't think so...
    "People" understand cameras, they don't know what a QNX is.

     

    That would be like one of the cool Apple commercials touting iOS .. lol
    11 Apr 2013, 01:49 PM Reply Like
  • gwynfryn
    , contributor
    Comments (5159) | Send Message
     
    If it's not touted, then most of the public will remain ignorant of BBRYs strongest selling point! How is this a good thing? Ads can be educational, too...
    12 Apr 2013, 09:07 AM Reply Like
  • Sprydawg
    , contributor
    Comment (1) | Send Message
     
    Really???? Has any of these surveys went to local mall. You Damn sure don't see Blackberrys in the malls and public places in the world. Where do the Blackberry users live???
    9 Apr 2013, 10:16 PM Reply Like
  • bbryuser
    , contributor
    Comments (427) | Send Message
     
    When I was in WPalm Beach at a BRIO there was a woman at the bar and way way out beyond her jacket and other belongings a good two feet from this woman was her galaxy playbook. So it caught the eye of another BRIO Bar passerby who asked about it and so she demonstrated it. Soooooooo I don't know about you but if I have an expensive piece of ttech equipment I don't leave it out with strangers within easy snatching distance while I sip my drink and look around the bar this woman was middle aged so what was she thinking? Or was this a querilla tactic to sell galaxy product? it is a free country esp in the US but who does that? Leaves out an expensive item that is easier for a random stranger to snatch than it is for the owner to grab and put away safely....anyway mission accomplished the woman put the tablet out again( way way out) the bar wasn't overly crowded but it wasn't desserted. And the owner was well past the age of toothfairy and I trust strangers etc so was this a mkting ploy or what?
    10 Apr 2013, 04:40 PM Reply Like
  • WhatdoIknow1
    , contributor
    Comments (661) | Send Message
     
    Ok, who's going to stop. Someone helpful and if she was trolling this was an easy non-intimidating way to strike up some idle chit chat. A harmless way of sizing up a potential new boyfriend. I mean it doesn't necessarily have to be marketing. :-)
    10 Apr 2013, 05:33 PM Reply Like
  • kherman
    , contributor
    Comments (838) | Send Message
     
    News flash:

     

    USA is based against bbry

     

    How old is the survey if it is asking when the USA launch is?
    9 Apr 2013, 10:17 PM Reply Like
  • luisrego
    , contributor
    Comments (46) | Send Message
     
    Do these people live under a rock? Google trend makes this report from MKM look rubbish!
    9 Apr 2013, 10:17 PM Reply Like
  • sterlman1
    , contributor
    Comments (7) | Send Message
     
    Microsoft needs to do more marketing than a 15 second commercial during the NCAA championship telecast last night.
    9 Apr 2013, 10:17 PM Reply Like
  • yongshuai
    , contributor
    Comments (62) | Send Message
     
    poor marketing and apple/sandung blinded ppl
    9 Apr 2013, 10:25 PM Reply Like
  • furthers
    , contributor
    Comments (3) | Send Message
     
    thats great news.. if blackberry has 1% or less market share now and 6 out of 150 will buy , thats 4% up from 1%, thats a 400% increase .. my contention is that they can only improve their market share in the USA because it is so low.
    9 Apr 2013, 10:26 PM Reply Like
  • Michael Bryant
    , contributor
    Comments (5834) | Send Message
     
    "Most U.S. consumers remain either unfamiliar with or unenthusiastic about Nokia (NOK) and BlackBerry's (BBRY) latest hardware, according to an MKM survey of 1,500 people. While 51% of respondents owned a smartphone, only 6% plan to buy a BlackBerry in the next 12 months, and just 1% a Nokia phone."
    - Most people don't buy a new phone until their contract is up or their phone dies. Touch screen is said to fade in two years. Probably why (AAPL) releases a new phone every year. But why is the U.S. market so important? We only have 4% of the world population. I hear (BBRY) is doing well in Africa and is #1 in South Africa. I am sure (NOK) has the largest market share in Europe.
    9 Apr 2013, 10:49 PM Reply Like
  • Zoran Kovačević
    , contributor
    Comments (3) | Send Message
     
    The sample is too small - the survey results are meaningless.
    10 Apr 2013, 12:13 AM Reply Like
  • chris SA
    , contributor
    Comments (20) | Send Message
     
    According to Kantar's OS share report for the 3 months ending Feb 13, the market share of WP in the US is 4.1% and RIM is 0.7%

     

    And i think they survey 250,000 customers every quarter in the US alone.

     

    So do i buy the MKM's findings that only 1% ppl have heard of windows phone 8 crap?? Hell no
    10 Apr 2013, 03:07 AM Reply Like
  • DF33
    , contributor
    Comments (143) | Send Message
     
    what a joke... only 51 % own smartphones... not surprising that 63 percent dont know when bberry is going to launch. if i didnt own a smartphone, i doubt i would be aware that one was entering the marketplace....
    10 Apr 2013, 08:36 AM Reply Like
  • patt2374
    , contributor
    Comments (681) | Send Message
     
    I don't use a smartphone,laptop, tablet or any other device.

     

    Now I have UNXL Diamond guard I am have everything I need.
    10 Apr 2013, 10:35 AM Reply Like
  • gwynfryn
    , contributor
    Comments (5159) | Send Message
     
    And "UNXL Diamond guard" is what, exactly?
    10 Apr 2013, 11:09 AM Reply Like
  • Loon-a-tick
    , contributor
    Comments (1914) | Send Message
     
    Saw a huge advertisement on CNN for BB10 by Verizon...It was the international CNN chanel so I don't know if that is different . Anyhow... they intend to familiarize you with the BB10.
    10 Apr 2013, 02:15 PM Reply Like
DJIA (DIA) S&P 500 (SPY)
ETF Hub
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs