Welcome back: 11 months after GM famously halted its Facebook (FB) ad efforts shortly before the...

|By:, SA News Editor

Welcome back: 11 months after GM famously halted its Facebook (FB) ad efforts shortly before the social networking giant's IPO, Chevrolet is running a mobile-only pilot campaign for its Sonic cars that "utilizes newly available targeting and measurement capabilities on Facebook," says an exec (is he talking about Atlas?). Though GM argued Facebook ads were having little impact when it ended its campaign (and many felt likewise), Facebook's ad offerings have come a long way since then. (Oppenheimer/IDC)