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Welcome back: 11 months after GM famously halted its Facebook (FB) ad efforts shortly before the...

Welcome back: 11 months after GM famously halted its Facebook (FB) ad efforts shortly before the social networking giant's IPO, Chevrolet is running a mobile-only pilot campaign for its Sonic cars that "utilizes newly available targeting and measurement capabilities on Facebook," says an exec (is he talking about Atlas?). Though GM argued Facebook ads were having little impact when it ended its campaign (and many felt likewise), Facebook's ad offerings have come a long way since then. (Oppenheimer/IDC)
Comments (7)
  • scott trader
    , contributor
    Comments (4537) | Send Message
     
    Awe, that's nice!
    9 Apr 2013, 08:54 PM Reply Like
  • benitus
    , contributor
    Comments (1902) | Send Message
     
    Mmmm....interesting. It appears that I must take a closer look at FB again. It may present another money-making opportunity again (buy on the rumours....), as it's cheaper than most stocks that I'm holding right now.
    9 Apr 2013, 09:33 PM Reply Like
  • phoenix1123
    , contributor
    Comments (5) | Send Message
     
    How is GM going to judge the success of this campaign when the product it advertises leaves so much to be desired? Is it really going to be 'FaceBook's fault if no one buys these 'Sonic' cars?

     

    Why not let 'FaceBook' advertise their Cadillac line? Don't they know that the 50' and older segment is the fastest growing age group on 'FaceBook'.
    10 Apr 2013, 12:07 AM Reply Like
  • benitus
    , contributor
    Comments (1902) | Send Message
     
    phoenix....I think you've got a point there. Mmmm, more things to consider. Anyway, FB is not worth getting into at this time, until the smoke is cleared.
    10 Apr 2013, 07:22 AM Reply Like
  • gwynfryn
    , contributor
    Comments (3893) | Send Message
     
    He may well have, ben, but until someone in the big advertising companies actually show us if they find the ads effective, and how they do that, then I'll stay clear of this dog, other than as a purely trading play. It's all very well releasing these news stories, but what's lacking is clarity, and a company this big can be a long time dead before most people notice the bad smell...
    10 Apr 2013, 08:47 AM Reply Like
  • Qnexerin
    , contributor
    Comments (67) | Send Message
     
    I think GM pulling their adds was more indicative of GM than FB. Ford didn't see the need to pull theirs.
    10 Apr 2013, 07:32 AM Reply Like
  • gwynfryn
    , contributor
    Comments (3893) | Send Message
     
    Presumably Ford does the same checks and calculations that GM does? I fully expected to see a flood of advertisers follow GM out of the door, but it didn't happen, so maybe FB ads are more effective than I originally thought: time will tell.
    10 Apr 2013, 08:42 AM Reply Like
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