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Yahoo (YHOO) +1% AH after the WSJ reports the company has been talking with Apple (AAPL) about...

Yahoo (YHOO) +1% AH after the WSJ reports the company has been talking with Apple (AAPL) about an expanded iOS relationship. The integration of content from News, Sports, and other Yahoo properties is said to be among the discussed ideas. Yahoo, whose data powers pre-installed iPhone finance and weather apps that don't feature ads, has been hungry to increase mobile engagement. Apple, meanwhile, wants to strengthen its Web offerings, which have taken a lot of heat (I, II). Also: Apple is reportedly reluctant to abandon its search deal with Google (GOOG) because it considers the quality of Google's results unmatched.
Comments (7)
  • jgschuster
    , contributor
    Comments (21) | Send Message
     
    While everyone is going on about other sites, that last sentence said it all: "Also: Apple is reportedly reluctant to abandon its search deal with Google (GOOG), because it considers the quality of Google's results unmatched."
    Advertisers recognize that when we want good search results, we go to Google, regardless of what site/page we might be on prior.
    9 Apr 2013, 08:06 PM Reply Like
  • ebeuu
    , contributor
    Comments (318) | Send Message
     
    however; monetizing mobile ad's content is limited visa vie desktop ads; screen size importance.
    9 Apr 2013, 08:16 PM Reply Like
  • scott trader
    , contributor
    Comments (4368) | Send Message
     
    Sounds like a positive for both....win win....but of course if you own Bbry or goog msft or nokia. you can spin it as a negative?...
    9 Apr 2013, 08:25 PM Reply Like
  • Whitehawk
    , contributor
    Comments (3129) | Send Message
     
    The ubiquitous flash ads on Yahoo clog my Appl experience. /sarc

     

    How many people actually use Yahoo for search over Google? I looked up recent stats: http://bit.ly/NFum6x. 80+% vs. maybe 7%. Nothing beats Google search (yet).
    9 Apr 2013, 09:01 PM Reply Like
  • SoldHigh
    , contributor
    Comments (979) | Send Message
     
    Google Maps was (and still is) unmatched, too.
    9 Apr 2013, 09:07 PM Reply Like
  • Lauterbach
    , contributor
    Comments (2) | Send Message
     
    Why would I need to do that... no point... privacy...
    9 Apr 2013, 09:08 PM Reply Like
  • Jack Staub
    , contributor
    Comments (83) | Send Message
     
    Search is in the process of being commoditized, and as a Google Adwords customer (search advertiser) I can tell you that click costs have increased while click quality has gone down. Yahoo, Bing and Facebook are looking better every day!
    Google seems to be distracted by every business BUT search lately!
    9 Apr 2013, 10:54 PM Reply Like
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