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Facebook (FB) is due to launch a new tool today that will help advertisers directly target its...

Facebook (FB) is due to launch a new tool today that will help advertisers directly target its members based on their non-Facebook activity, including their Web surfing, email lists and spending. The tool combines the social network's data with that from third-party data marketers such as Acxiom (ACXM) and Alliance Data Systems (ADS). Facebook's efforts have attracted back the likes of GM, but they've also raised privacy concerns.
Comments (19)
  • mako26
    , contributor
    Comments (244) | Send Message
     
    I need to be poised to cash in on FB before they burn out everyone with their intrusive tactics. 32$ and im out. I wouldn't blame anyone. I cant believe the cattle of this world flock to such an idiotic site to let everyone up in their business.Zuckerberg is an idiot. Go to Costa Rica get 5 wives and relax. You trying to change the universe in a hoody ?really .
    10 Apr 2013, 04:33 AM Reply Like
  • stealthology
    , contributor
    , FB PRO Alerts subscriber
    Comments (351) | Send Message
     
    ..it's just what young people use. Intrusive tactics may be your opinion, but that in itself won't effect the stock rising in value in the long run. I'm curious why you say Zuck is an idiot? Awkward, yes. Smart, yes. Idiot, not in my opinion.
    10 Apr 2013, 04:36 AM Reply Like
  • gwynfryn
    , contributor
    Comments (4626) | Send Message
     
    Nor mine; having those "social issues" is often down to being hyper smart and unusually rational. Only "normal" (whatever that means) people feel a need for techniques that help them avoid just saying what they mean, and meaning what they say, which is all "social skills" really amounts to.
    10 Apr 2013, 09:28 AM Reply Like
  • al roman
    , contributor
    Comments (9288) | Send Message
     
    FB should try throwing the kitchen sink at us.
    O.K mark I like you and am proud of you son !
    10 Apr 2013, 07:29 AM Reply Like
  • gwynfryn
    , contributor
    Comments (4626) | Send Message
     
    I thought he just did!
    10 Apr 2013, 09:29 AM Reply Like
  • benitus
    , contributor
    Comments (2072) | Send Message
     
    Definitely invasion of privacy. FB members should de-register their accounts as fast as possible, or big brother might use FB to spy on them, just like what the IRS is doing with FB and Twitter. Advertisers have been known to throw ethics consideration out of the window to get in front of their target audience. I can't believe that FB will stoop so low and invade the privacy of their members with yet another stupid move.
    10 Apr 2013, 07:32 AM Reply Like
  • al roman
    , contributor
    Comments (9288) | Send Message
     
    An out ethics condition on the lowest order of creation.
    10 Apr 2013, 07:37 AM Reply Like
  • gwynfryn
    , contributor
    Comments (4626) | Send Message
     
    It may seem so ben, but think of the numbers involved; wouldn't this have to be automated in most instances? If not, advertising will soon be the World's largest employer...
    10 Apr 2013, 09:32 AM Reply Like
  • scott trader
    , contributor
    Comments (5323) | Send Message
     
    Would it surprise you if the govt clandestinely subsidized fb...???
    10 Apr 2013, 01:04 PM Reply Like
  • benitus
    , contributor
    Comments (2072) | Send Message
     
    scott...maybe you've got a point there. Never thought of it. With our illustrious and clueless leader at the helm, anything goes and the Feds have lost all dignity and respect for itself, so it's not surprising what they can do!!
    11 Apr 2013, 01:12 AM Reply Like
  • scott trader
    , contributor
    Comments (5323) | Send Message
     
    benitus...the irs since 2009 purportedly has un warranted access to the content of our email....pretty alarming...... I thought google only collected and saved gmail history....anyone that puts info on facebook is opening up their diary to lots of eyeballs....
    11 Apr 2013, 11:04 AM Reply Like
  • benitus
    , contributor
    Comments (2072) | Send Message
     
    yes, scott...you're absolutely correct. Now, they're looking into FB and Twitter, etc, without the need for search warrants, which makes the big brother scenario really scary. That's why I keep my blinds and shutters closed. I don't want to be robbed blind and waste my time trying to get back what I lost. As the saying goes, prevention is better than cure, so it's better to protect ourselves than to cry over our losses. Yet another reason why I'm not into FB, Twitter, or what have you. I'm trained on computers and programming (in the days of key-punch machines) but I only allow myself to use email because I know how intrusive technology can be and the last thing I want is to be audited by the IRS, not because I've got anything to hide but I can't afford the time to be dragged through mud by them.
    11 Apr 2013, 12:40 PM Reply Like
  • scott trader
    , contributor
    Comments (5323) | Send Message
     
    so true and smart of you....but if you are clever....disinformation can be your friend....the gov't uses it as do r and d departments of watched innovative companies.......I am positive aapl leaks disinformation so Samclone produces stuff in a hurry to beat to market useless technology...
    11 Apr 2013, 01:08 PM Reply Like
  • benitus
    , contributor
    Comments (2072) | Send Message
     
    Mmmm....Scott, you may have another point there. Something to think about. One thing I know is that AAPL has acquired the habit of leaking disinformation (since Steve Jobs' passing), which has confused its competitors somewhat. But this may yet work against AAPL, if its competitors are scared into stepping up their R&D to develop newer releases of their products and AAPL is not ready to do so. Thanks once again.
    12 Apr 2013, 01:28 PM Reply Like
  • scott trader
    , contributor
    Comments (5323) | Send Message
     
    In Chess there is a gambit call the Danish gambit, it is a misleading draw you in with free easy take my pawns .......but there is no such thing as a free lunch....
    12 Apr 2013, 03:37 PM Reply Like
  • benitus
    , contributor
    Comments (2072) | Send Message
     
    gwyn... even if we're generous with the extreme limit and assume that tremendous number of advertisers would get on board (sigh!! another pipe-dream), eventually and very quickly, users will react to the sudden deluge of intrusive ads and close their accounts or simply stop using them altogether. When advertisers fail to get sufficient number of clicks, they will tune out like GM did before, hence the impending crash. I think FB will dig their own graves, if they keep coming out with wild ideas, instead of concrete and sound moves that will instil confidence.
    10 Apr 2013, 12:29 PM Reply Like
  • gwynfryn
    , contributor
    Comments (4626) | Send Message
     
    ben GM are back, but only with one model, so I don't know what to make of it. Yes, the way they throw things at the wall to see what sticks, smacks of desperation, doesn't it? Best left alone...
    11 Apr 2013, 08:42 AM Reply Like
  • benitus
    , contributor
    Comments (2072) | Send Message
     
    gwyn....GM may have come back, simply because FB has managed to get someone else on board but they may not stick around if sales don't improve. GM is getting as desperate as FB. Yes, it's best to leave them alone, until the dust settles. I'm still short, although I had done two round-trips already.
    12 Apr 2013, 01:32 PM Reply Like
  • al roman
    , contributor
    Comments (9288) | Send Message
     
    Like the "WHO" song ! Meet the new boss same as the old boss.
    Maybe even a little worse.
    11 Apr 2013, 11:32 AM Reply Like
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