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Restaurant visits by parties of adults grew by 1% last year to end four consecutive declines in...

Restaurant visits by parties of adults grew by 1% last year to end four consecutive declines in the category but visits with children in tow showed flat growth once again, according to tracking from the NPD Group. A tripping point for the sector has been the lack of growth in visits by parties with kids. What to watch: Analysts see increased promotional activity sneaking in on the industry's margins.
Comments (5)
  • Richard Adams
    , contributor
    Comments (156) | Send Message
     
    Less kids? That's self inflicted in QSRs because of the removal of many playgrounds.
    10 Apr 2013, 02:25 PM Reply Like
  • Davy Crockett
    , contributor
    Comments (120) | Send Message
     
    Flat growth is an oxymoron.
    10 Apr 2013, 02:47 PM Reply Like
  • wmnnbolton
    , contributor
    Comments (2) | Send Message
     
    Increased adults = higher value meals, etc. Better atmosphere for business people to converse.
    10 Apr 2013, 03:38 PM Reply Like
  • toodlessm
    , contributor
    Comments (2) | Send Message
     
    One reason I like visiting Starbucks...no kids or if there are children, very few who are always well supervised by parent(s). Peace and quiet assured.
    10 Apr 2013, 09:01 PM Reply Like
  • rwalls
    , contributor
    Comment (1) | Send Message
     
    We don't go to Wendys because they don't have baby changing tables.
    12 Apr 2013, 03:38 PM Reply Like
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