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Longbow Research is out with a note to clients indicating demand for K-cup products is strong....

Longbow Research is out with a note to clients indicating demand for K-cup products is strong. The data point is good news for Dunkin' Brands (DNKN +0.1%), Starbucks (SBUX +0.2%) and Green Mountain Coffee (GMCR +0.7%) as the thesis that the K-cup market is big enough for multiple companies looks to be playing out. What to watch: A key trend is that fresh generic brands in the market are drawing new customers instead of taking away market share from the established sellers.
Comments (2)
  • TwistTie
    , contributor
    Comments (2476) | Send Message
     
    We already knew this because Howard told us so.
    11 Apr 2013, 10:27 AM Reply Like
  • jpmj4847
    , contributor
    Comments (539) | Send Message
     
    Yes, thanks for the article and I must have missed Howard's. For now, I'm up to speed and glade to see that we are on the same page. I'm long SBUX and will remain. jpmj4847
    11 Apr 2013, 11:59 AM Reply Like
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