Longbow Research is out with a note to clients indicating demand for K-cup products is strong....

|By:, SA News Editor

Longbow Research is out with a note to clients indicating demand for K-cup products is strong. The data point is good news for Dunkin' Brands (DNKN +0.1%), Starbucks (SBUX +0.2%) and Green Mountain Coffee (GMCR +0.7%) as the thesis that the K-cup market is big enough for multiple companies looks to be playing out. What to watch: A key trend is that fresh generic brands in the market are drawing new customers instead of taking away market share from the established sellers.