Beam will start trading as a public company after it spins off from parent Fortune Brands (FO) tomorrow. The maker of Jim Beam bourbon is also marking another important milestone - a campaign to target sales to women after 216 years of pitching to men almost exclusively. A series of acquisitions and new concoctions now has the "girlfriend connection" on the radar of marketing execs.
Beam will start trading as a public company after it spins off from parent Fortune Brands (FO)...
From other sites
at MarketWatch.com (Apr 25, 2014)
at CNBC.com (Apr 22, 2014)
at MarketWatch.com (Apr 5, 2014)
at MarketWatch.com (Mar 5, 2014)
at CNBC.com (Feb 28, 2014)
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