Beam will start trading as a public company after it spins off from parent Fortune Brands (FO) tomorrow. The maker of Jim Beam bourbon is also marking another important milestone - a campaign to target sales to women after 216 years of pitching to men almost exclusively. A series of acquisitions and new concoctions now has the "girlfriend connection" on the radar of marketing execs.
Beam will start trading as a public company after it spins off from parent Fortune Brands (FO)...
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